Job Summary

We are looking for a creative, analytical, and result-oriented Performance Marketing Executive to plan, execute, monitor, and optimize paid digital marketing campaigns. The candidate will be responsible for driving quality leads, increasing brand visibility, improving conversions, and maximizing ROI across various digital platforms.

Key Responsibilities

- Plan, execute, and optimize paid advertising campaigns on Meta Ads (Facebook & Instagram) and Google Ads.
- Manage campaigns focused on lead generation, website traffic, customer engagement, and conversions.
- Monitor campaign performance, budgets, CPC, CPL, CTR, conversion rates, ROAS, and ROI.
- Conduct audience research, targeting, retargeting, and lookalike audience creation.
- Perform keyword research and manage Search, Display, YouTube, and remarketing campaigns.
- Coordinate with the Graphic Design and Content teams for high-performing ad creatives and copies.
- Conduct A/B testing of ad creatives, copies, audiences, and landing pages.
- Track campaign performance using Google Analytics, Meta Pixel, and other analytical tools.
- Prepare weekly and monthly campaign performance reports with actionable insights.
- Identify new digital marketing trends, platforms, and growth opportunities.




- Ensure effective utilization of marketing budgets and achieve campaign KPIs.

Required Skills & Qualifications

- Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or a related field.
- Minimum 1–3 years of experience in performance marketing or paid digital advertising.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Knowledge of Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking.
- Strong analytical skills with a data-driven and result-oriented approach.
- Valuable understanding of digital marketing funnels, lead generation, and customer acquisition.
- Strong communication, reporting, and problem-solving skills.
- Experience in the entertainment, hospitality, gaming, retail, or amusement industry will be an added advantage.

Pay: ₹20,000.00 per month

Benefits:

- Health insurance
- Provident Fund

Ability to commute/relocate:

- Zirakpur, Punjab (Zirakpur): Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

- How many years of experience do you have in Performance Marketing
- Are you comfortable with a monthly salary budget of up to ₹20,000?
- What is your notice period, and how soon can you join?

Work Location: In person

📌 Performance Marketing Executive (India)
🏢 LET'S FUNJOY ADVENTURE
📍 India