About the Role

We are looking for a Performance Marketing Executive who can plan, execute, and optimize paid advertising campaigns across Google Ads and Meta Ads. The ideal candidate should have a strong understanding of digital marketing fundamentals, campaign optimization, and lead generation.

Key Responsibilities

- Plan, launch, and manage Google Ads and Meta (Facebook & Instagram) campaigns.
- Monitor campaign performance and optimize for leads, conversions, and ROI.
- Conduct keyword research, audience targeting, and competitor analysis.
- Create and test ad copies, creatives, and landing page recommendations.
- Track campaign performance using Google Analytics, Meta Ads Manager, and other reporting tools.
- Manage campaign budgets efficiently and improve cost per lead (CPL) and return on ad spend (ROAS).
- Generate weekly and monthly performance reports with actionable insights.
- Stay updated with the latest trends and platform updates in digital advertising.




- Work closely with the creative and content teams to improve campaign performance.

Requirements

- Minimum 1 year of hands-on experience in Performance Marketing.
- Practical experience with Google Ads and Meta Ads is mandatory.
- Good understanding of campaign optimization, conversion tracking, and audience targeting.
- Familiarity with Google Analytics, Google Tag Manager, and Meta Pixel is an added advantage.
- Robust analytical and problem-solving skills.
- Good communication and reporting skills.

Preferred Skills

- Experience managing lead generation campaigns.
- Basic knowledge of landing page optimization.
- Understanding of A/B testing and conversion rate optimization.
- Certifications in Google Ads or Meta Blueprint are a plus.

Location: Nagercoil (Work from Office)
Employment Type: Full-Time

Job Type: Full-time

Pay: ₹150,000.00 - ₹250,000.00 per year

Work Location: In person

📌 Performance Marketing Executive (India)
🏢 Demanzo
📍 India