ADIRA — YASHRAM LIFESTYLE BRANDS

Job Description

CATEGORY GROWTH & CUSTOMER RETENTION MANAGER

Job Summary

We are looking for a strategic and customer-centric Category Growth & Customer Retention Manager to drive category growth by increasing customer acquisition, repeat purchases, and customer lifetime value. This role is responsible for developing category strategies, improving purchase frequency, and ensuring customers engage with Adira multiple times a year.

Key Responsibilities

- Own the growth strategy for assigned product categories across all sales channels
- Develop and execute initiatives to increase repeat purchases and customer lifetime value
- Create strategies to encourage customers to purchase 2–3 times or more annually
- Analyze customer purchase behavior, category trends, and market opportunities to identify growth levers
- Drive cross-selling, upselling, and bundled product strategies to increase basket size
- Collaborate with Product, D2C, Performance Marketing, CRM, Content, and Creative teams to execute category growth initiatives
- Plan and execute category-specific campaigns, seasonal promotions, and retention programs
- Monitor category performance and recommend pricing, assortment, merchandising, and promotional improvements
- Work closely with Customer Experience teams to identify and resolve barriers affecting repeat purchases
- Track category performance and present actionable insights to leadership

Qualifications

- Bachelor's degree in Business Administration, Marketing, Commerce,



or a related field

Experience

- 4–5 years of experience in Category Management, Growth Marketing, CRM, Customer Retention, or Business Development
- Experience in D2C, E-commerce, Retail, Fashion, Lifestyle, or Consumer Brands is preferred
- Robust analytical experience with customer data, retention strategies, and category management

Skills & Competencies

- Category Management
- Customer Retention Strategy
- CRM & Lifecycle Marketing
- Growth Strategy
- Customer Analytics
- Cross-sell & Upsell Planning
- Business Analysis
- Merchandising & Promotion Planning
- Data-Driven Decision Making
- Project Management
- Stakeholder Management
- Strategic Thinking Adira Job Description — Category Growth & Customer Retention Manager1

ADIRA — YASHRAM LIFESTYLE BRANDS

- Commercial Acumen

Key Performance Indicators (KPIs)

- Category Revenue Growth (%)
- Category Contribution to Total Revenue
- Repeat Purchase Rate
- Purchase Frequency (Average Orders per Customer per Year)
- Customer Lifetime Value (CLV)
- Cross-sell & Upsell Revenue
- Customer Retention Rate
- Average Order Value (AOV)
- Category Conversion Rate
- Active Customer Growth
- Percentage of Customers Purchasing 2+ Times per Year
- Percentage of Customers Purchasing 3+ Times per Year
- Category Market Share (where measurable)
- Campaign ROI for Category Growth Initiatives

Pay: ₹90,000.00 - ₹100,000.00 per year

Benefits:

- Provident Fund

Work Location: In person

📌 Category Growth & Customer Retention Manager (India)
🏢 Yashram Lifestyle Brands
📍 India