Regional Marketing Manager

Experience: Not Available to Not Available years

Location: Uttar Pradesh, India

Skills: Marketing elements, Retail branding, BTL initiatives, ATL campaigns, Product trials, Lead generation

Influencer Engagement
• Actively plan and engage in the influencer connects to increase the Influencer database, through
• Complete ownership of Influencers and influencer related activities in the identified Markets.
• Conduct Influencer Meets to make Ashirvad as preferred brand in close working with sales team which shall include product launch, influencer training etc)
• Onboard valid influencers to company to increase the influencer base in the assigned territory
• Build and have a strong Plumber connect in the assigned territory to drive Brand preference and Business
• Close watch on Market trends and keen eyes for Market insights on periodic basis on the Products, competition schemes, brand campaigns and other sales drives in the assigned markets.
• Conduct product/brand surveys as and when planned by company




• Own the market in driving the Brand visibility through Retail branding, BTL initiatives, regional ATL campaigns to build brand preference. (must have knowledge of Marketing elements, Materials, specification, printing/execution knowledge and should have handled local BTL activities earlier)
• Plan and Drive the merchandising roll outs as and when required as per business requirements
• Align with Product managers in conducting product trials for new product/concept with the plumbers, contractors in close co-ordination with regional and zonal heads.
• Own and execute the business exhibitions, dealer/Distributor meet, Launch activity and other supports as per the business requirements
• Continuous lead generation through various activities willingness to travel in the assigned territory to achieve the business objective

Candidate Profile:
Proactive, highly active, a go-getter and result oriented
Positive and seasoned in collaborative and cross functional working

📌 Regional Marketing Manager (Uttar Pradesh)
🏢 ashirvad pipes
📍 Uttar Pradesh