UniCLiQ’s Business Operations exists for the purpose of enhancing reputation and driving student recruitment. This consolidates marketing, communications and future student related activity into one team, enabling efficiency and effectiveness. Various activites are involved including marketing planning, digital communication, recruitment planning, business development, school engagement, and admissions and visa services. The activities are all targeted at managing the reputation and achieving its recruitment goals.

Reporting structure Reports to: Director,

UniCLiQ Your role Digital Marketing Executive position is based in Pune. We are seeking a creative and resultsdriven Digital Marketing Executive to develop, implement, and manage digital marketing campaigns that enhance brand awareness, generate leads, and support business growth. The primary focus of this position is to maximise UniCLiQ’s awareness as a leading and trustworthy provider of student advice on higher education opportunities. This position will have a focus on enhancing relationships with key stakeholders such as institutional partners, students and their parents. Your key responsibilities Reporting to the Director, UniCLiQ, this role is to support student recruitment goals and develop stronger awareness of the UniCLiQ brand across Pune predominantly and in the State of Maharashtra.

You will represent UniCLiQ in a range of forums to build the reputation and to attract eligible students to apply to study at destination of their choice. You will identify, recommend and build new business development opportunities and support, as appropriate, to the Director of UniCLiQ including visiting schools, institutions, and collaboration with aggregators. Your key responsibility is to grow commissionable student conversions at UniCLiQ.

In order to do this,



you will be tasked to:

Plan and execute digital marketing campaigns across multiple channels, including social media, email marketing, search engines, and display advertising.

Manage and optimise company website content to improve user experience and search engine rankings (SEO).

Create engaging content for social media platforms, blogs, newsletters, and marketing materials. Monitor and manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).

Analyse campaign performance using tools such as Google Analytics and prepare regular reports with actionable insights.

Develop strategies to increase website traffic, lead generation, and conversion rates. Manage social media accounts, engage with audiences, and build online communities. Coordinate with internal teams and external agencies to ensure consistent brand messaging.

Stay updated on digital marketing trends, emerging technologies, and industry best practices.

Effectively represent UniCLiQ in student recruitment activities, including institutions and school exhibitions, providing written reports on completion;

Help in growing UG pipeline in collaboration with the UniCLiQ Director; Support to visiting University staff e.g. making accommodation and transportation arrangements, office admin work;

Conversion activities: Ongoing follow ups with and students or holding offers to improve conversion percentages, this may involve emails,



phone calls, or person to person interviews at office;

Be a point of contact and ensure application completeness of potential students Undertake university and study destination trainings virtually, pre-departure briefings, refresher webinars, and conduct virtual student interactions Undertake other tasks and projects as directed.

Your specific work capabilities (selection criteria) Previous university studies undertaken Bachelor's degree in Marketing, Business, Communications, or a related field 1–3 years of experience in digital marketing or a similar role

Knowledge of SEO, SEM, social media marketing, email marketing, and content marketing Experience with Google Analytics, Google Ads, Meta Business Suite, and marketing automation tools

Strong written and verbal communication skills Analytical mindset with the ability to interpret data and make data-driven decisions.

Creative thinking and attention to detail

Ability to manage multiple projects and meet deadlines Knowledge of the global education systems Well-developed planning and organisational skills with a proven ability to set priorities and meet deadlines Proficiency in a range of computing skills including word processing, spreadsheets, databases, social media, internet, email and PowerPoint Special requirements (selection criteria)

Provision of support for

UniCLiQ’s needs will require availability out of ordinary working hours i.e. weekends and evenings

Availability to undertake travel across Pune and occasionally within the State of Maharahstra

This is a part time or full-time office based role, a suitable office set up will be provided

Work Location: Hybrid remote in Pune, Maharashtra (Pune, Pune District)

📌 Digital Marketing Specialist (India)
🏢 UniCLiQ GlobalEdu Placements
📍 India