Senior Manager, Segment Marketing Strategy

Experience: Not Available to Not Available years

Location: London, England, United Kingdom

Skills: strategic marketing, customer segmentation, market analysis, customer analysis, persona development, campaign targeting, key account analysis, field marketing, global-regional planning dynamics

About the Business
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

About the Role
We are seeking a Senior Manager, Segment Marketing Strategy to lead the development of audience segmentation and marketing strategy across the Academic Leaders and Funders portfolio. This role owns the strategic foundation that guides marketing planning, defining which institutions and audiences matter most, how they are prioritized, and how marketing investment is focused to drive growth, retention, and relevance. Working in close partnership with central GTM, regional marketing, and campaign teams, this role ensures that Elsevier’s marketing strategy is insight-led, audience-first, and consistently applied.

Key Responsibilities
Strategy and planning
Develop and maintain Elsevier’s audience segmentation model, including tiering, targeting criteria, and audience prioritization
Define and evolve audience-specific go-to-market strategies across academic, government, and funder segments
Partner with the broader marketing organization (e.g. field and shared services) to embed audience strategy into campaign execution
Translate audience insights into strategic focus areas that inform campaign planning and resource allocation





Campaign and GTM alignment
Embed segmentation and prioritization models into annual planning and campaign development
Provide strategic input into briefs, messaging, and positioning decisions
Support regional localization and field marketing alignment

Measurement and optimization
Monitor campaign performance by segment and recommend targeting refinements
Collaborate with marketing operations and analytics to develop dashboards and KPIs linked to audience performance
Report on segment-level progress against pipeline and engagement goals

Capability building
Contribute to team-wide GTM and persona frameworks
Enable broader marketing teams to adopt and apply segmentation in their daily work
Promote a customer-first, audience-led approach to planning across teams

Success Looks Like
Clear and actionable segmentation strategy adopted across campaign and planning processes
Marketing efforts are more targeted, resulting in increased engagement and ROI
Sales and Marketing are aligned on high-priority audiences and strategic focus areas
Regional teams feel equipped to tailor campaigns to local institutional priorities
Segment marketing becomes embedded in Elsevier’s approach to strategic planning and execution

Qualifications & Experience:
7–10+ years in strategic marketing, customer segmentation, or go-to-market planning
Experience working in complex B2B environments such as publishing, SaaS, or education
Proven ability to lead the development of strategic frameworks and translate insights into action

Skills and attributes
Highly analytical, with solid skills in market and customer analysis




Strong planning and communication skills; able to influence and align across functions
Comfortable navigating ambiguity and making decisions based on incomplete information
Demonstrated ability to connect business goals to customer needs through marketing

Preferred experience
Familiarity with research institutions, academic stakeholders, or funding/government environments
Experience with persona development, campaign targeting, or key account analysis
Knowledge of field marketing and global-regional planning dynamics

Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
U.S. National Base Pay Range: $59,200 - $98,600. Geographic differentials may apply in some locations to better reflect local market rates.
We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-(phone hidden).
Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here.
Please read our Candidate Privacy Policy.
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
USA Job Seekers: EEO Know Your Rights.

📌 Senior Manager, Segment Marketing Strategy (Mumbai)
🏢 Elsevier
📍 Mumbai