Regional Marketing Manager

Experience: Not Available to Not Available years

Location: London, England, United Kingdom

Skills: Marketing, Data-driven campaigns, Email marketing, Search marketing, Social media marketing, Local platforms, Messaging platforms, Line, WeChat, Project management, Translation processes, Content localization

Job Description
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.

About the Role:
12 month Maternity Cover Position overview
The Regional Marketing Manager role (maternity cover) will deliver on the marketing plans across key markets, drive accelerator campaign activity to generate author and submission growth, and support cross-team projects to drive growth in emerging markets. This is a creative and hands-on role within the Regional Marketing team, working alongside other Marketing Managers and global teams to achieve growth.

Key responsibilities
Market lead
Own campaign planning and execution for Japan, with a strong focus on managing Line as a primary channel for researcher engagement
Develop and optimise Line-based marketing activity to drive submissions and local engagement
Coordinate with in-market partners and internal stakeholders to ensure campaigns are locally relevant and on-brief
Work with translation teams to adapt and localise content where needed
Lead marketing execution in support of the ONOS initiative in India
Align campaigns with ONOS priorities and institutional outreach, working closely with regional colleagues and the portfolio development team

Accelerator campaigns and growth
Lead ideation and execution of accelerator campaigns to drive new and repeat submissions and to improve author engagement across priority markets
Develop test-and-learn approaches with clear evaluation windows and measurable KPIs
Develop author-facing content on Wiley.com to engage researchers with localized and translated content
Support transformative agreement (TA) strategies through close collaboration with the OA marketing team




Identify advertising placements across local media and work with agencies where needed to extend reach

Emerging markets project support
Support and provide input on strategic projects aimed at growing Wiley's presence in emerging markets, ensuring regional perspectives are embedded in business-wide initiatives
Contribute market intelligence, landscape analysis, and campaign frameworks as needed
Lead on the Early Career Researcher engagement project for target markets

Reporting, content, and team alignment
Manage the content calendar tool for Line to ensure close team alignment and effective audience targeting
Use dashboards effectively to measure and report on all marketing activity consistently
Work with the data and insights teams to inform local strategies and identify gaps and opportunities
Provide recommendations on how to apply regional layers to author, editor, and reviewer surveys
Collaborate with the brand and content marketing teams to develop regionally targeted content and consistent visuals across all campaigns and collateral

Required qualifications
Degree in Marketing, Business, Communications, or related field
Demonstrated success in a marketing role, with a track record of delivering high-performing, data-driven campaigns
Proven ability to manage multiple priorities in a fast-moving environment and adapt quickly to changing requirements
Experience running data-driven, objective-led campaigns across email, search, social, and local platforms
Familiarity with messaging platforms such as Line, WeChat, or similar
Strong project management skills - comfortable managing a busy workstream across global time zones
Experience working with translation/localisation processes and adapting content for local markets
Collaborative, proactive, and comfortable working remotely with international teams

We power infinite possibilities. For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators,



and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere. We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives. Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything. Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact [email protected] for assistance. We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow. We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's valuable faith and reasonable estimate of the base pay for this role at the time of posting roles in the United Kingdom, Canada, USA, Austria, Czechia, Denmark, France, Greece, Italy, Netherlands, Romania, or Spain. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies. When applying, please attach your resume/CV to be considered. Salary Range: 44,800 GBP to 64,133 GBP #LI-AW1

📌 Regional Marketing Manager (Mumbai)
🏢 Wiley India .
📍 Mumbai