- Plan and manage Google Ads and Meta Ads campaigns.
- Optimize campaigns to improve ROI/ROAS and lead generation.
- Monitor campaign performance using GA4, GTM, and Meta Pixel.
- Conduct keyword research and audience targeting.
- Perform A/B testing for ads and landing pages.
- Prepare campaign performance reports and insights.
- Collaborate with the design and content teams to create engaging ad creatives.
Required Skills
- Google Ads
- Meta Ads (Facebook & Instagram)
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel
- Lead Generation
- Campaign Optimization
- A/B Testing
- Excel/Google Sheets
- AI tools such as ChatGPT, Canva AI,Semrush AI,Ahrefs AI
Pay: ₹35,000.00 - ₹40,000.00 per month
Advantages:
- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
📌 Performance Marketing Lead (India)
🏢 IIG Technology
📍 India
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