Job Summary

We are seeking an experienced and creative Senior Marketing Manager to lead our marketing function and drive overall business growth across our fashion retail and e-commerce channels. The ideal candidate will manage a team of 10–12 members and ensure seamless execution of marketing strategies, campaigns, and brand communication across both online and offline platforms.

Key Responsibilities

- Lead, mentor, and manage a team of 10–12 marketing professionals, ensuring alignment with business objectives and high performance
- Oversee end-to-end marketing operations including social media, performance marketing, influencer collaborations, and content creation
- Plan and execute integrated marketing campaigns to drive brand awareness, customer engagement, and revenue growth across online and offline channels
- Monitor and optimize campaign performance across platforms such as Meta and Google, ensuring ROI-driven execution
- Collaborate closely with design, product, and sales teams to maintain consistent and impactful brand communication
- Supervise content strategy and execution for social media, email marketing, and website updates
- Coordinate with external agencies, photographers, influencers,



and stylists for campaign shoots and brand initiatives
- Stay updated with the latest fashion trends and digital marketing innovations to keep the brand competitive and relevant
- Prepare and present monthly performance reports, insights, and strategic recommendations to management

Requirements

- Bachelor’s or Master’s degree in Marketing, Business, or a related field
- 5+ years of experience in marketing, preferably in fashion retail or e-commerce
- Proven experience in team handling and leadership roles
- Strong expertise in digital marketing, branding, and consumer behavior
- Hands-on experience with performance marketing platforms and analytics tools
- Excellent communication, analytical, and project management skills
- Ability to manage multiple projects in a fast-paced, creative setting

Key Skills

Team Leadership | Digital Marketing | Social Media Strategy | Influencer Marketing | Branding | Campaign Management | Trend Analysis | Fashion Marketing | Performance Tracking

Job Type: Full-time

Pay: ₹500,000.00 - ₹1,200,000.00 per year

Work Location: In person

📌 Performance Marketing Manager (India)
🏢 Offduty India
📍 India