Job DescriptionRoles and Responsibilities:- Plan, execute, and optimize paid marketing campaigns across channels such as Google Ads( Search, Performance max, Demand Gen and App), Meta, Affiliates & Recent channels- Track and analyze campaign performance using Google Analytics 4 (GA4), Mixpanel, and Appsflyer- Develop actionable insights using Looker Studio dashboards, customer cohorts, and funnel analysis- Drive omnichannel strategies by integrating CRM tools, store visits data, and offline attribution models- Own the revenue goals for D2c, and Develop performance-driven strategies to acquire customers, increase ROI, and achieve Revenue, CAC s, and ROAS targets.- Conduct A/B testing for creatives, copy, audiences, and landing pages to identify the most effective combinations.- Analyze campaign performance using tools like Google Analytics, Mixpanel and marketing dashboards to generate actionable insights.- Collaborate cross-functionally with Brand, content, design, engineering and product teams to align messaging and ensure a seamless user journey.- Manage media budgets effectively to maximize return on investment and allocate spend based on performance trends.- Report daily/weekly/monthly performance metrics to stakeholders, highlighting key results, learnings, and optimization opportunities.- Stay up to date with industry trends, platform updates, and best practices in digital advertising and marketing analytics.- Mentor junior team members,



work with external affiliate partners, ensuring high-quality execution and adherence to best practices.Skills We are looking For:Google Ads Mastery- Managed Search, Display, Shopping, and YouTube Ads campaigns end-to-end.- Implemented Smart Bidding strategies such as Target CPA (tCPA) and Target ROAS (tROAS)- Used ad extensions and audience targeting to enhance ad performance.- Conducted A/B testing to optimize creatives and targeting.- Set up conversion tracking using GA4, Google Tag Manager (GTM), and Google Ads Tag.Meta Ads (Facebook & Instagram)- Built full-funnel strategies covering TOFU, MOFU, and BOFU stages.- Created and targeted Custom Audiences and Lookalike Audiences.- Ran Energetic Product Ads (DPA) for eCommerce to drive conversions.Data & Analytics Proficiency- Handled multi-touch attribution and end-to-end tracking setup.- Used Google Tag Manager (GTM) for custom event tracking.- Analyzed user behavior and funnels via Google Analytics 4 (GA4).- Leveraged Mixpanel for funnel analysis, retention metrics, and user cohort analysis.- Used Appsflyer for mobile attribution, deep linking, and uninstall tracking.- Applied attribution models like first-click, last-click, and data-driven attribution.- Built performance dashboards using Data Studio (Looker Studio).- Analyzed key business metrics such as ROI, ROAS, CAC, and LTV.

📌 Performance Marketing Manager (Bengaluru)
🏢 Orchard Healthcare
📍 Bengaluru