Roles and Responsibilities :

- Assist in creation of entire social media plan and strategy.
- Support content creation strategy.
- Developing and managing online partnerships to expand social audiences and support content strategies: Current User acquisition and Organic growth in Brand advocacy.
- Research, write and manage content across all social media channels, website, emailers and blog.
- Assist in influencer campaigns : interacting with influencers, negotiating campaign rates, planning content, monitoring execution and successful completion across all channels.
- Monitor market intelligence and keep track of competitor movement and market situation.
- Identifying, evaluating and recommending social media management tools.
- Shooting short videos, reels and static pictures in-house as per trends and overall content strategy.
- Experimenting with new and alternative ways to leverage social media activities
- Monitoring trends, strategies and best practices in market and applying knowledge to Light Up marketing objectives.
- Measure the impact and return of social media efforts.
- Research and report on social media campaigns, performance, trends, competitor benchmarking and opportunities
- Provide insights to drive marketing strategies based on key metrics, historical data, and trend reporting.
- Working with internal designer on own production of creative assets – reels, posts, videos, emailers, blog content.




- Growing the online communities on Instagram, Facebook, Youtube
- Engaging with followers: Responding to comments, messages, and inquiries from followers in a timely and professional manner.
- Managing social media budget: Managing the social media budget to ensure maximum ROI and efficiency.
- Updating and maintaining websites: Regularly posting content on websites, updating and maintaining websites to ensure that they remain functional and up-to-date with the latest technologies and trends.
- Set measurable goals that demonstrate improvement in marketing efforts
- Efficiently communicate with other marketing professionals to align goals
- Write compelling and high-quality website content, including blog posts and page descriptions
- Create trending content related to Beauty and Skincare
- Create content for all digital channels and social media
- Create all Ad copies
- Ownership for emailers, newsletters, social media content, website blog, articles.
- Create content marketing campaigns to drive sales.
- Reviewing existing content to ensure its up to date and relevant to readers
- Conduct research on assigned topics to ensure social media, blog and website are all up to date.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Experience:

- total work: 1 year (Required)

Work Location: In person

📌 Influencer Marketing Executive (India)
🏢 Light Up Beauty
📍 India