Performance Marketing Specialist

Experience: 4 to 5 Years
Location: Mohali, Punjab (On-site)
Job Type: Full-Time
Working Hours: 6:00 AM – 3:00 PM
Interview Process: Face-to-Face

Preference: Immediate joiners or candidates serving a short notice period.

Job Overview

We are looking for a results-driven Performance Marketing Specialist with strong expertise in Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate should have hands-on experience in planning, executing, optimizing, and scaling paid campaigns to generate high-quality leads and maximize ROI.

Key Responsibilities

- Plan, create, and manage campaigns across:
- Google Ads (Search, Display, YouTube, Performance Max)
- Meta Ads (Facebook & Instagram)
- Perform keyword research, audience targeting, and competitor analysis
- Optimize campaigns regularly for:
- CTR, CPC, CPA, ROAS
- Conversion rate improvement
- Set up and manage:
- Conversion tracking (Google Tag Manager, GA4, Meta Pixel)
- Remarketing and retargeting campaigns
- Analyze campaign performance and prepare weekly/monthly reports
- Conduct A/B testing for ad creatives, copies, and landing pages
- Work closely with design and content teams for ad creatives
- Manage budgets efficiently and scale profitable campaigns
- Stay updated with latest trends, algorithm changes, and ad policies

Required Skills:-

- Proven experience in:




- Google Ads & Meta Ads (minimum 4–5 years)
- Meta Ads Manager
- Strong understanding of:
- Bidding strategies (Manual CPC, Max Conversions, tCPA, tROAS)
- Audience segmentation & funnel strategy
- Hands-on experience with:
- Google Analytics (GA4)
- Google Tag Manager
- Conversion tracking & pixel setup
- Ability to analyze data and make data-driven decisions
- Good understanding of landing page optimization
- Strong communication and reporting skills

Preferred Qualifications

- Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related field
- Experience with SaaS / Lead Generation / Service-based businesses
- Google Ads Certification
- Experience in tools like:
- SEMrush / Ahrefs
- AI Tools for Marketing
- Basic knowledge of SEO & CRO

Key Performance Indicators (KPIs)

- Cost per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Click-Through Rate (CTR)

Lead Quality & Volume

How to Apply

Interested candidates can share their updated resume along with their portfolio or case studies at [email protected].

Email Subject Line:
Application for Performance Marketing Specialist – [Your Name]
Contact-+91-XXXXXXXXXX

Job Types: Full time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Google Ads & Meta Ads Expert) (India)
🏢 Xtecglobal
📍 India