Job description: Marketing Auditor / Marketing & Sales Process Auditor Location: Noida
Department: Marketing / Sales Excellence / Internal Audit
Reporting To: Head – Marketing / Head – Sales / Internal Audit
Employment Type: Full time
Experience Required: 5+ years Role Summary The Marketing Auditor will independently lead and execute structured audits of end-to-end marketing and sales processes. The role focuses on auditing governance frameworks, SOP adherence, CRM and automation systems, lead-to-closure workflows, data integrity, compliance controls, and ROI performance. The incumbent will identify risks, control gaps, inefficiencies, and non-compliance areas, and present detailed audit findings with corrective action plans to senior management. Core Auditing Responsibilities Marketing Process Audits Conduct periodic audits of marketing strategies, annual plans, campaign execution, budgets, and performance tracking. Audit key marketing workflows including campaign planning, approvals, content governance, lead capture, routing, scoring, nurturing, and sales handover. Verify adherence to defined SOPs, approval hierarchies, and internal control mechanisms. Sales Process Audits Audit the complete sales lifecycle from enquiry to closure (qualification, opportunity stages, proposals, negotiation, win/loss documentation). Assess compliance with defined sales SOPs, SLAs, follow-up cadence, and pipeline governance standards. Identify leakages, process deviations, and revenue-impacting gaps. CRM & Systems Audits Audit CRM and marketing automation systems for data accuracy, completeness, and usage discipline. Review pipeline data, conversion ratios, TATs, SLA adherence, activity logs, and opportunity tracking for compliance and performance gaps. Evaluate tool integration (CRM, automation, analytics) against documented processes and reporting frameworks. Data Integrity & Control Audits Audit campaign metadata, lead source tagging, customer/contact records, opportunity fields, pricing approvals, discount controls,



and documentation standards. Assess governance mechanisms around pricing, offer communication, and customer engagement templates. Identify risks related to data quality, misrouted leads, poor follow-ups, and unauthorized commercial decisions. Risk Assessment & Reporting Conduct interviews and workshops to compare “as-is” practices against documented policies and procedures. Perform root-cause analysis and risk assessment for identified audit observations. Prepare structured audit reports outlining findings, risk impact, compliance gaps, and prioritized recommendations. Present audit outcomes to leadership, align on corrective action plans, and monitor implementation and re-audit progress. Continuous Improvement & Compliance Monitoring Support creation and enhancement of SOPs, audit checklists, governance dashboards, and compliance trackers. Periodically benchmark internal marketing and sales processes against industry best practices. Ensure ongoing audit readiness and process standardization across teams. Required Skills & Competencies Strong expertise in auditing marketing and sales processes, internal controls, and governance frameworks. Deep understanding of B2B/B2C marketing funnels, sales cycles, and performance metrics. Experience in internal audit, process audit, quality management, or process excellence (Six Sigma/ISO preferred). Hands-on exposure to CRM platforms and marketing automation tools. Strong analytical and data interpretation skills with ability to detect risks and control gaps. Excellent audit documentation, report writing, and presentation skills. Ability to work independently, maintain integrity, and drive closure of audit findings with stakeholders. Qualifications Graduate in Marketing, Business Administration, Commerce, or related field. MBA/PGDM in Marketing or Operations preferred. 4–8 years of experience in marketing operations, sales operations, internal audit, or process excellence roles. Certifications such as CIA, Six Sigma, ISO, or related audit/process certifications are an added advantage

📌 Marketing Auditor / Marketing & Sales Process Auditor (Noida)
🏢 r3 Consultant
📍 Noida