06 Aug
|
HealthKart
|
Gurugram
06 Aug
HealthKart
Gurugram
About the Role:
HealthKart is looking for a Senior Influencer Marketing Associate to drive influencer campaigns for HK Vitals. The role involves managing end-to-end influencer collaborations, campaign execution, creator relationships, and performance tracking to drive brand awareness and business growth.
Key Responsibilities
- Execute end-to-end influencer marketing campaigns across Instagram, YouTube, and emerging platforms.
- Identify, onboard, and manage influencers across A+, A, B, and Micro categories.
- Develop campaign briefs, influencer scripts, and content guidelines.
- Coordinate with agencies, creators, and internal teams to ensure timely campaign execution.
- Track campaign performance, engagement, reach, traffic, and ROI.
- Maintain influencer databases, campaign trackers, and reports.
- Negotiate commercials and manage campaign budgets.
- Conduct competitor benchmarking and identify new creator opportunities.
- Collaborate with Brand, Content, Creative, and Performance Marketing teams.
Desired Candidate Profile
- Experience: 2–5 years in Influencer Marketing (Brand or Agency).
- Experience managing end-to-end influencer campaigns.
- Strong network of influencers and agencies.
- Excellent communication, negotiation, and stakeholder management skills.
- Robust analytical skills with experience in campaign reporting.
- Experience in D2C, Wellness, Nutrition, Beauty, or FMCG brands is preferred.
📌 Senior Associate (Gurugram)
🏢 HealthKart
📍 Gurugram