About the Role

We are looking for a performance-driven Media Buyer – Lead Generation to join our growing performance marketing team in Hyderabad.

The ideal candidate will have hands-on experience in planning, launching, optimizing and scaling lead generation campaigns across international markets using Google, Meta and TikTok.

You will be responsible for driving high-quality leads while maintaining strong campaign performance, optimizing budgets and continuously testing new audiences, creatives and strategies.

Key Responsibilities

- Plan, launch and manage lead generation campaigns across Google Ads, Meta Ads and TikTok Ads.
- Manage campaigns targeting international geographies and multiple markets.
- Own campaign performance across the complete funnel, from ad spend to lead generation and conversion.
- Conduct audience research, market research and competitor analysis to identify growth opportunities.
- Perform campaign optimization based on CPL, CPA, conversion rate, lead quality, ROAS and other relevant KPIs.
- Manage and scale daily/monthly advertising budgets efficiently.
- Continuously test and optimize audiences, creatives, ad copies, landing pages, bidding strategies and campaign structures.
- Analyze campaign data and identify trends, performance gaps and opportunities for improvement.
- Work closely with the Creative, Content, Product and Performance Marketing teams to develop high-performing campaigns.
- Monitor campaign performance and take corrective actions to control costs and improve lead quality.
- Build and maintain performance reports and provide regular insights to management.




- Identify opportunities to scale successful campaigns while maintaining profitability and lead quality.
- Stay updated with changes in Google, Meta and TikTok advertising platforms, policies, algorithms and best practices.

Required Skills & Experience

- 2+ years of hands-on experience in Paid Media / Performance Marketing / Media Buying.
- Strong experience in Lead Generation campaigns.
- Hands-on expertise with at least two of the following platforms:
- Google Ads
- Meta Ads
- TikTok Ads

- Experience managing campaigns for international geographies is highly preferred.
- Strong understanding of CPL, CPA, CTR, CPC, CPM, CVR, ROAS and conversion funnels.
- Experience with campaign scaling and budget management.
- Strong analytical and data-driven approach to campaign optimization.
- Positive understanding of audience targeting, retargeting, lookalike audiences and funnel optimization.
- Experience with A/B testing of creatives, audiences and landing pages.
- Ability to independently manage campaigns from setup → optimization → scaling → reporting.
- Strong Excel/Google Sheets and reporting skills.

Preferred Experience

- Experience managing high-volume lead generation campaigns.
- Experience across US, UK, Canada, Australia, Europe, Middle East or other international markets.
- Experience working with multiple verticals and diverse audiences.
- Understanding of tracking, pixels, conversion APIs, UTM parameters and attribution.
- Experience working with performance marketing dashboards and analytics tools.
- Strong understanding of lead quality and downstream conversion metrics.

Key Performance Indicators

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📌 Media Buyer – Lead Generation (Hyderabad)
🏢 Santa Browser
📍 Hyderabad