- Drive robust brand salience, reputation, and positive media visibility across portfolio brands
- Deliver high-quality, consistent earned media outcomes aligned with marketing priorities
- Enable end-to-end influencer and celebrity management, improving effectiveness and cost efficiency
- Strengthen brand equity metrics through structured PR measurement and impact linkage
- Ensure rapid and effective crisis mitigation, safeguarding brand trust and reputation
Customer Service
- Partner with Marketing, Corporate Communications, and Leadership teams to deliver aligned narratives
- Build and manage strong relationships with media, influencers, celebrities, and PR ecosystem partners
- Support leadership visibility and thought leadership agendas
- Ensure seamless alignment between brand communication and corporate reputation priorities
- Manage complex stakeholder ecosystems across internal and external interfaces.
Internal Processes
- Lead integrated PR strategy and execution across brands, including campaigns, launches, and always-on storytelling
- Oversee and drive performance of external agencies and partners
- Establish robust crisis management frameworks, including emerging risks in the digital and social landscape
- Drive PR measurement systems to track effectiveness and link to brand metrics
- Ensure financial and operational governance across PR, influencer, and celebrity spends
- Enable strong integration of PR with digital and corporate communication strategies
Innovation and Learning
- Develop understanding of business, category dynamics, and evolving media landscape
- Stay ahead of emerging trends such as digital-first narratives and reputation risks
- Strengthen cross-functional collaboration, particularly with corporate communication teams
What are the Critical success factors (Key requirement) for the Role?
- MBA in Communication/media, PR or related course with 8+ years of Brand PR experience
- Attention to detail and execution excellence.
- Good communication skills and stakeholder management capabilities
- Mandatory Language Requirements (spoken) : English (Expert)
What are the Desirable success factors for the Role?
Good experience within the consumer goods industry, marketing (brand/category/Innovation) domain knowledge and an understanding of its challenges and opportunities.