We are seeking a high -performance marketer with proven experience in B2B lead generation for the North America market. The role focuses on driving qualified leads (MQL â SQL) with lead generation agency background and strong ownership of pipeline and revenue outcomes.
Who we are:
Vertoz (NSEI: VERTOZ), an AI -powered MadTech and CloudTech Platform offering Digital Advertising, Marketing and Monetization (MadTech) & Digital Identity, and Cloud Infrastructure (CloudTech) caters to Businesses, Digital Marketers, Advertising Agencies, Digital Publishers, Cloud Providers, and Technology companies. For more details, please visit our website here..
Webimax:
A leader in digital marketing, WebiMax provides Search Engine Optimization (SEO), Paid Search, Social Media, Website Design & Development, Reputation Management, Lead Generation and Consulting services for hundreds of clients in dozens of industries all over the world.
What you will do:
•Paid Campaign Management:
Plan, execute, and scale campaigns across Google Ads (Search, Display, YouTube) Meta (Facebook, Instagram) LinkedIn Ads (critical for B2B) TikTok, X (Twitter) and Bing.
Focus on Lead generation campaigns,
Conversion optimization, Funnel -based targeting.
•B2B Lead Generation (Core):
Generate qualified leads for North America markets
Target: CMOs, Demand Gen Heads Founders, CEOs Industry verticals (Legal, SMBs, SaaS, Home Services, etc.)
Optimize for: Cost per SQL (not just CPL) Lead quality & conversion
•Campaign Optimization:
A/B test: Ad creatives, Messaging, Landing pages and Audience segments.
Improve: CPL, CAC, ROAS Conversion rates
Manage tracking: Pixels, events, attribution
•Analytics & Reporting:
Track performance using Google Analytics, Ad platform dashboards, CRM integrations
Report on Leads generated, SQL conversion, ROI / pipeline contribution
•Budget & Scale:
Manage and allocate budgets efficiently
Scale winning campaigns aggressively
Maintain cost efficiency while improving quality
•Collaboration:
Work with Content team (landing pages, messaging) Design team (creatives) Sales/BD team (lead quality feedback)
•Innovation & Growth:
Experiment with Current ad formats new channels (CTV, DOOH integration) Identify new opportunities for pipeline growth
Requirements
•4–7 years experience in performance marketing.
•Mandatory: Experience in B2B lead generation for North America.
•Background in lead generation agency preferred.
•Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, TikTok , bing Ads.