06 Aug
|
Important Company of the Sector
|
Gurugram
06 Aug
Important Company of the Sector
Gurugram
Executive
– Marketing (SEO & Content Management)
Company : Global Wave Dynamics
Location: Gurgaon
Experience: 2 Years and above
Reporting To: Assistant Manager
Functional Alignment: VP – Business Development
Role
Summary
Global Wave Dynamics is looking for an Executive –
Marketing to support SEO execution and content management initiatives aligned
with the company’s lead generation and digital growth objectives.
This role is designed for a marketing
professional with 2+ years of B2B experience, preferably within aviation,
logistics, outsourcing, GCC, or service -driven industries. The individual will
primarily focus on managing website content, supporting SEO growth initiatives,
and ensuring alignment between digital visibility efforts and evolving business
priorities.
The role will work closely with the Lead Generation Leader while executing in
alignment with strategic direction provided by the VP – Business Development.
The candidate is expected to bring demonstrated experience in contributing
toward measurable impact within a similar B2B or industry -focused environment.
Requirements
Website
Content Management
- Manage and continuously update website
content aligned with evolving business priorities, service offerings, and
strategic positioning
- Coordinate creation and optimization of
website pages, service content, landing pages, blogs, case studies, and
CTAs
- Ensure content consistency across all
digital touchpoints and maintain alignment with the company’s positioning
across aviation, logistics, outsourcing, and GCC -focused solutions
- Support enhancement of website
engagement, readability, user experience, and conversion -focused messaging
- Work closely with internal stakeholders
to ensure content reflects evolving business strategy and market
positioning
SEO
Management & Coordination
- Take ownership of day -to -day SEO
coordination and execution with the external SEO agency
- Ensure the agency delivers activities
aligned with timelines,
evolving SEO direction, and performance
expectations defined by leadership
- Monitor keyword rankings, organic
traffic, technical SEO activities, backlink progress, and overall website
performance metrics
- Coordinate implementation of on -page SEO
improvements including metadata optimization, keyword alignment, internal
linking, and content structuring
- Track SEO performance and prepare
structured reports for the Lead Generation Leader and VP – Business
Development
- Ensure SEO execution contributes toward
improved digital visibility, engagement, and inbound lead generation
support
Research
& Content Alignment
- Conduct ongoing industry research across
aviation, logistics, outsourcing, and GCC sectors to support content
development and SEO direction
- Identify relevant industry narratives,
market trends, and positioning opportunities for website and digital
content initiatives
- Support refinement of content strategy
based on evolving business priorities and performance insights
Reporting
& Execution Support
- Maintain structured reporting for SEO
performance, website updates, and content execution initiatives
- Coordinate timelines and deliverables
across agencies and internal stakeholders
- Ensure assigned marketing execution
activities remain aligned with lead generation objectives and broader
business strategy
- Support process improvement and execution
efficiency across SEO and content workflows
Key KPIs
- Organic traffic growth
- Keyword ranking improvement
- Website engagement and CTA performance
- SEO execution quality and agency delivery
- Content performance and website
optimization progress
- Contribution toward inbound lead
generation support
- Timely execution of assigned deliverables
Key
Requirements
- MBA in Marketing or equivalent
qualification
- Minimum 2 years of experience in B2B
marketing, preferably within aviation, logistics, outsourcing, GCC, or
service -driven industries
- Strong written communication and website
content management skills
- Basic to intermediate understanding of
SEO strategy, keyword planning, and website optimization
- Experience coordinating with external
agencies and cross -functional teams
- Familiarity with GA4, SEMrush/Ahrefs, CMS
platforms, and related SEO tools is preferred
- Demonstrated experience in contributing
toward measurable marketing outcomes such as improved website engagement,
organic visibility, content performance, or digital positioning
- Exposure to execution -driven environments
where SEO and content initiatives contribute toward business growth
objectives
- Robust ownership mindset, execution
discipline, and attention to detail
What We
Are Looking For
- A candidate who has demonstrated
measurable contribution within a similar B2B or industry -focused marketing
environment
- Ability to independently manage website
content coordination and SEO execution with an outcome -focused approach
- Understanding of how SEO and structured
content contribute toward digital visibility and high -quality lead
generation support
- Strong adaptability in a fast -paced
growth setting with evolving priorities
- Structured communication, coordination,
and execution capabilities
- Commercial understanding of B2B audience
behaviour and conversion -focused digital communication strategies
- Someone capable of translating strategic
direction into consistent execution across website and SEO initiatives