Robro Systems is a fast -growing innovator in AI -powered automation and machine vision, specializing in web inspection for technical textiles. Our flagship product, the Kiara Web Inspection System (KWIS), empowers manufacturers with real -time defect detection, reducing waste, improving quality, and enabling data -driven production control.
At Robro, we are driven by Vision, Intelligence, and Control.
Role Overview
The Marketing & Operations Manager will be responsible for all campaigns and marketing activities including digital marketing and content creation, also lead all marketing, branding, and demand -generation initiatives at Robro Systems. This role is ideal for a dynamic leader who can craft and execute data -driven marketing strategies, strengthen our market presence, and fuel business growth in the industrial automation and manufacturing sectors.
The candidate should have a strong background in B2B industrial marketing, excellent leadership skills, and the ability to align marketing with business and sales goals.
Key Responsibilities
- Strategy & Leadership
Develop and execute a comprehensive marketing strategy aligned with company vision, product roadmap, and sales objectives.
Build and lead a high -performing marketing team covering digital, brand, and field marketing functions.
- Brand & Positioning
Define, enhance, and maintain Robro’s brand identity,
ensuring consistent communication across all channels.
Strengthen Robro’s positioning as an industry leader in AI -based inspection and automation solutions.
- Demand Generation & Lead Nurturing
Design and implement digital campaigns, SEO/SEM strategies, and content marketing initiatives to drive qualified leads and brand visibility.
Collaborate closely with the sales team to ensure alignment on lead quality, nurturing, and conversion goals.
- Content & Communication
Oversee creation of high -quality marketing content case studies, whitepapers, videos, presentations, and press releases tailored for industrial B2B audiences.
- Events & Partnerships
Plan and execute trade shows, industry events, product demos, and exhibitions to build brand presence and connect with key customers and partners.
- Market Research & Competitive Insights
Conduct ongoing research to identify emerging industry trends, competitor moves, and market opportunities.
Use insights to guide strategy and product messaging.