Role: Brand Alliances & Partnerships

Location: Noida

About Paytm

Paytm is India’s leading mobile payments and financial services distribution platform, and a

pioneer of the QR payments revolution. Our mission is to bring half a billion Indians into the

mainstream economy through technology, empowering both consumers and businesses at scale.

We are looking for individuals with an engineering mindset and solid analytical rigor, combined

with a curiosity to operate at the intersection of technology, marketing, and ecosystem building.

The ideal candidate understands AI-led ecosystems and can translate complex capabilities into

compelling market narrative.

Role Objective

Drive high-impact brand alliances for Paytm’s consumer platform by building strategic

partnerships with leading FMCG brands. The role focuses on unlocking co-marketing

opportunities, accelerating transaction growth, and driving user acquisition through innovative,

scalable campaigns.

You will own the full partnership lifecycle—from sourcing and deal-making to campaign execution

and performance optimization.

Key Responsibilities

● Strategic Alliances: Identify, onboard, and scale partnerships with top FMCG brands for

co-branded digital campaigns.

● Ecosystem Expansion: Leverage and deepen brand relationships to drive multi-brand,

multi-SKU integrations across geographies.

● GTM & Campaign Design: Co-create high-impact consumer propositions (cashbacks,





rewards, bundled offers) to maximize conversions and payment volume.

● End-to-End Ownership: Manage the complete partnership lifecycle—outreach,

negotiation, commercials, onboarding, execution, and post-campaign analytics.

● Growth & Optimization: Drive continuous improvement through data-led insights on CPT,

conversion, and ROI.

Ideal Candidate Profile

● Experience: 4–7 years in Brand Alliances, Partnerships, or Corporate Sales, preferably

within FMCG or digital ecosystems.

● Network: Strong relationships with marketing, brand, or digital leaders across leading

FMCG companies.

● Domain Expertise: Solid understanding of brand partnerships, co-marketing constructs,

digital payments, checkout journeys, and B2B2C growth models.

● Skillset:

○ Strong negotiation and stakeholder management

○ Storytelling and narrative building

○ Analytical, data-driven decision-making

○ Ability to bridge technology and business conversations

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

📌 FMCG Brand Alliances (Noida)
🏢 Important Company of the Sector
📍 Noida