Designation
Deputy General Manager, Innovation Soulfull

Function
Marketing Innovation, Soulfull
Location
Mumbai
Reporting To
VP, Soulfull

Job Description

What are the Key Deliverables in this role?

1. Consumer Love- Create products and propositions for market making and category creation .

- Uncover emerging consumer tensions, behaviors and unmet needs

- Translate insights into compelling millet-first solutions

- Build distinctive propositions, products and experiences consumers love

2. Innovation Strategy- Build the roadmap that makes Soulfull the market maker for millets in India.

- Identify future growth spaces, occasions and category opportunities

- Build a pipeline of breakthrough innovations across breakfast, snacking and mini-meals

- Shape the future role of millets in up-to-date Indian food culture

3. Business Building- Create growth platforms, not just product launches.





- Develop scalable business opportunities from concept to commercialization

- Build robust business cases, growth models and launch plans

- Deliver innovation-led growth, premiumization and market expansion

4. Operational Excellence- Turn ideas into successful launches at speed.

- Lead cross-functional teams from concept through market launch

- Drive disciplined innovation governance and portfolio prioritization

- Build strong partnerships across R&D;, Supply Chain, Sales and Finance

What are the Critical success factors for the Role?

- 8-10 years of marketing experience (Innovation and business)

- Business acumen

- Crafting acumen

- Collaboration and influencing

What are the Desirable success factors for the Role?

- Ecom Experience

📌 Deputy General Manager - Marketing Innovation - Soulfull (Mumbai)
🏢 Important Group
📍 Mumbai