Design content marketing strategies and set short-term goals

Undertake content marketing initiatives to achieve business targets

Collaborate with design and writing teams to produce high quality content

Develop editorial calendar, delegate tasks and ensure deadlines are met

Deliver engaging content on a regular basis and inspire team members

Edit, proofread and improve content

Optimize content considering SEO and Google Analytics

Analyze web traffic metrics

Share content through various channels, ensuring robust web presence

Receive customer feedback and generate ideas to increase customer engagement

Requirements

Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to met the business objectives at the lowest possible cost

This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion





Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.

Editorial calendar and organization workflows must be developed and managed.

Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why

Measurement and optimization of the program will be required on a regular and ongoing basis

Management of all creative resources including designers, writers, and other agency personnel

Integration of content programs with brand campaigns to drive brand to demand.

Executive presentations on the program approaches and results will be required.

📌 Content Strategist (India)
🏢 Important Company of the Sector
📍 India