1. Job PURPOSE:


To drive the expansion of
distributor and channel networks for The
Concrete Shop®, a design -led concrete brand by Aarya Precast India Pvt. Ltd., by identifying, approaching, and onboarding high -potential business partners.
The role focuses on building a robust indirect sales ecosystem through
effective market mapping, business opportunity pitching, and partner
acquisition, while ensuring smooth onboarding and initial handholding to
enable long -term partner success, consistent revenue generation, and
strengthened market presence.

2. ROLE AND RESPONSIBILITIES:


A. Distributor Acquisition
& Market Hunting

- Identify and target potential distributors,
dealers, and business partners in assigned territories

- Conduct cold visits, market research, and
lead generation activities

- Pitch The Concrete Shop® business model and
partnership prospect

- Convert prospects into active distributors.


B. Business
Opportunity Pitching

- Present brand value, product portfolio, and
profitability potential to prospects

- Explain investment, margins, and business
scalability to potential partners

- Customize pitches based on market, partner
profile, and location potential

- Handle initial negotiations and onboarding
discussions


C. Channel
Network Expansion

- Develop and execute territory -wise expansion
plans.

- Ensure strong market penetration through
continuous partner onboarding.





- Identify gaps in distribution and
proactively fill them.

- Build a strong pipeline of potential channel
partners.


D. Onboarding
& Initial Handholding

- Support new distributors during onboarding
and initial setup

- Coordinate with internal teams for smooth
launch and first orders

- Ensure clarity on processes, pricing, and
operations


· Enable quick activation of newly acquired
partners.

E. Coordination
& Conversion Support

- Work closely with internal teams for
proposals, pricing, and approvals

- Ensure timely follow -ups with prospects to
close deals

- Maintain a strong conversion ratio from
leads to active partners

- Track and manage the entire acquisition
funnel


F. Reporting
& Performance Tracking

- Maintain records of leads, meetings, and
conversions

- Track territory performance and expansion
progress

- Share market insights, competitor
activities, and partner feedback

- Achieve monthly / quarterly acquisition and
revenue targets.


3. KRA & KPI

- Number
of distributors / dealers onboarded





- Conversion ratio (leads to partners)

- Territory expansion and market coverage

- Revenue generated through new channel
partners

- Speed of partner activation

- Pipeline strength and consistency


4. KNOWLEDGE, TRAINING AND EXPERIENCE REQUIRED FOR JOB


Education:

· Graduate / Diploma (Business,
Marketing, Architecture, or related field preferred — candidates with
architectural background will be given preference)

Experience:

- Junior Level: 0–2
years (field sales / business development / direct sales)

- Senior Level: 3–7
years (channel expansion / distributor acquisition experience preferred)


5. COMMUNICATIONS AND RELATIONSHIPS


Internal: Sales, Marketing, Design, Production, and Management teams.

External: Prospective distributors, dealers, franchise holders, business
owners

Skills

- Strong pitching and persuasion skills

- Business development & market hunting
mindset

- Negotiation and closing ability

- Confidence in meeting new people and
presenting opportunities

- Follow -up and conversion focus

- Understanding of channel sales models


Salary Range

Based on experience, export exposure, and
performance capability + incentives