Job Opening Social Media Digital Marketing Executive Location Mundka New Delhi Company Bookford Publications Pvt Ltd Experience 1-4 years Publishing FMCG Kids Products experience preferred Employment Type Full-Time In-Office About Us Bookford Publications is one of India s fastest-growing children s book publishing and manufacturing companies delivering high-quality educational activity and story content across India and multiple international markets We are expanding our digital presence and looking for a passionate creative and result-driven Social Media Digital Marketing Executive to lead and grow our online visibility Job Summary We are seeking a talented individual who can handle end-to-end social media management creative content creation marketplace communication and digital branding across multiple platforms such as LinkedIn X Twitter Instagram Facebook YouTube IndiaMART TradeIndia and GeM Portal The candidate will be responsible for maintaining brand voice designing creatives creating short videos reels posting updates generating leads and boosting overall online engagement Key Responsibilities 1 Social Media Management Plan schedule and publish posts across Instagram Facebook LinkedIn X and YouTube Create monthly social media calendars with strategic themes Build and maintain consistent brand identity across all platforms Monitor analytics generate insights and optimize performance Reply to comments messages and maintain audience engagement 2 Creative Content Development Design high-quality creatives carousel posts banners and infographics Create engaging short videos reels story templates product showcases and basic motion graphics Work closely with the internal design team to maintain brand consistency Write catchy captions hashtags and marketing copy aligned with Bookford s tone for kids content 3 Marketplace B2B Platforms Manage and update listings on IndiaMART and TradeIndia Handle inquiries share catalogues follow up with leads and support B2B conversions Upload new products respond to buyer queries and maintain high response rate 4 Government Corporate Portals Regularly update and manage Bookford s profile on the GeM Portal Upload products maintain documentation and assist in tender participation when required Ensure compliance and proper listing formats 5 Brand Communication Marketing Create marketing plans for new book launches combos activity books and seasonal campaigns Draft newsletters promotional messages and product announcement posts Collaborate with sales and e-commerce teams for promotional activities 6 Performance Tracking Reporting Track performance metrics across all platforms Prepare weekly and monthly performance reports Suggest growth strategies ad-ideas and content styles based on analytics Skills RequirementsTechnical Skills Strong command over Canva Photoshop Illustrator Knowledge of video editing tools like CapCut Premiere Pro InShot Filmora etc Understanding of social media algorithms SEO basics and digital trends Experience in managing IndiaMART TradeIndia GeM Portal preferred Soft Skills Creative mindset with robust storytelling ability Good communication writing skills Highly organized and able to work with deadlines Proactive self-driven and team-oriented Preferred Candidate Background Experience in children s books publishing industry stationery toys or kids content brands Understanding of Bookford s audience parents teachers distributors retail buyers and online shoppers Ability to generate fresh kid-friendly colorful concepts for posts and reels Salary Range 15 000 - 18 000 per month depending on skill experience portfolio Performance-based rewards and yearly increments How to Apply Send your resume ishaangupta bookfordpublications com (phone hidden) Job Types Full-time Permanent Fresher Pay 15 000 00 - 18 000 00 per month Benefits Cell phone reimbursement Commuter assistance Health insurance Internet reimbursement Life insurance Paid time off Provident Fund Work Location In person

📌 Social Media And Marketing Coordinator (New Delhi)
🏢 BOOKFORD PUBLICATIONS PRIVATE
📍 New Delhi