About the Company JIS Group is one of Eastern India s leading and largest educational conglomerates offering a diverse range of programs through its 39 premier institutes across engineering management law hospitality pharmacy science and more With a legacy of academic excellence industry partnerships and student-centric innovation JIS Group is committed to shaping future-ready professionals and driving impactful education Our institutions focus on quality learning research advancement and holistic student development making us a trusted name in the education sector for over two decades Role Overview We are seeking a highly creative and strategic Social Media Manager to lead the digital presence of JIS Group and its seven institutes across Instagram Facebook and other platforms The ideal candidate will blend storytelling design oversight and performance analysis to strengthen our brand identity and community engagement This role is perfect for someone who can think creatively execute quickly and deliver measurable results in a dynamic educational environment Key Responsibilities Develop manage and execute the social media content strategy and monthly content calendar Lead the creation and supervision of daily posts reels stories and multimedia assets Maintain a consistent brand voice messaging and narrative across all digital channels Drive student engagement community interaction and platform growth through comments DMs and trend-based content Plan coordinate and execute student reels influencer collaborations and campaign initiatives Track performance metrics analyze insights and optimize content strategies for continuous improvement Collaborate with design PR academic teams and institute leadership to align messaging and campaigns What We re Looking For 3-5 years of proven experience in social media management preferably with a digital marketing agency or in the education sector Strong command of visual and written storytelling Proficiency with Instagram Facebook Pinterest YouTube Shorts and emerging platforms Hands-on expertise in Canva basic video editing tools and social media analytics Ability to work in a fast-paced environment with attention to detail and creative vision Bonus Skills Prior experience in content writing or copywriting Strong eye for visual aesthetics branding and photography direction Ability to create multilingual content English Hindi Bengali preferred Why Join Us Chance to shape the digital identity of one of the region s most respected education groups Creative freedom with meaningful impact on student outreach and brand visibility A collaborative and growth-oriented work culture If you d like I can also format this as a PDF website posting or a shorter JD for LinkedIn Job Types Full-time Permanent Pay From 20 000 00 per month Benefits Commuter assistance Internet reimbursement Work Location In person

📌 Social Media Marketing Manager (West Bengal)
🏢 All About Digital
📍 West Bengal