Role Overview The Performance Marketing Manager will be responsible for planning executing optimizing and scaling paid advertising campaigns across digital platforms The role focuses on ROAS-driven performance lead generation customer acquisition and revenue growth through data-backed strategies Key Responsibilities1 Paid Ads Management Plan and run high-performing campaigns on Google Ads Search Display Video and Meta Ads Facebook Instagram Manage budgets bidding strategies and campaign structure for maximum efficiency Run remarketing retargeting lookalike and custom audience campaigns 2 Performance Optimization Continuously monitor KPIs CPC CPA CPL CAC ROAS CTR Conversions Optimize creatives audience sets landing pages and funnel performance 3 Funnel Landing Page Management Work with design content teams to create high-converting landing pages A B test creatives copies and audiences to identify best-performing combinations 4 Analytics Reporting Track campaign performance using Google Analytics Google Tag Manager Meta Business Suite CRM etc Prepare weekly monthly and quarterly reports with insights and action plans 5 Budget Forecasting Plan daily weekly monthly ad spends to meet business targets Forecast campaign performance and manage ROI-driven budget allocation 6 Collaboration Work closely with digital creative sales and product teams to align objectives Coordinate with agencies or freelancers when required Key Skills Required Strong expertise in Meta Ads Google Ads Deep understanding of digital marketing metrics conversion funnels Strong analytical thinking and data interpretation Knowledge of landing page optimization and CRO Experience with analytics automation tools Ability to run and scale high-budget campaigns Qualifications Bachelor s degree in Marketing Business Communications or equivalent Certifications in Google Ads Meta Ads Analytics preferred Minimum 3-7 years of experience in performance marketing with proven ROI results Job Type Full time Pay 35 000 00 - 44 308 28 per month Work Location In person