Job Title Digital Marketing Specialist Experienced Location Lucknow Job Type Full-Time Experience Required 6months to 2Years Job Overview We are seeking a highly motivated and results-driven Digital Marketing Executive with a proven track record of developing and executing successful digital marketing campaigns The ideal candidate will have hands-on experience with performance marketing content strategy SEO SEM social media management lead generation and marketing automation tools Key Responsibilities Plan develop and implement effective digital marketing strategies across multiple channels including Google Ads Facebook Ads Instagram LinkedIn and more Monitor and analyze campaign performance making data-driven optimizations to maximize ROI and reduce CPA Manage SEO efforts on-page and off-page ensuring higher organic visibility and keyword ranking Create and manage content calendars blog posts and landing pages optimized for engagement and conversion Coordinate email marketing campaigns and automation workflows using tools like Mailchimp HubSpot or similar platforms Collaborate with graphic designers content creators and developers to align marketing efforts with branding goals Manage social media platforms schedule posts and engage with the audience to increase brand presence Conduct A B testing on campaigns ad creatives landing pages and CTAs to optimize performance Stay updated with the latest digital marketing trends tools and best practices Key Requirements Bachelor s degree in Marketing Business Communications or a related field Minimum 3 years of hands-on digital marketing experience Strong proficiency in Google Ads Meta Ads Facebook Instagram and other ad platforms Experience with SEO tools Ahrefs SEMrush Google Search Console and analytics platforms Google Analytics GA4 Solid understanding of content marketing keyword strategy and user behavior Knowledge of email marketing platforms and marketing automation Robust analytical and problem-solving skills Excellent communication and project management abilities Certification in Google Ads or Facebook Blueprint is a plus Preferred Skills Familiarity with CRM tools like HubSpot Zoho or Salesforce Basic understanding of HTML CSS and website CMS like WordPress Ability to work independently and in a fast-paced environment Job Type Full-time Pay 10 000 00 - 20 000 00 per month Schedule Day shift Supplemental Pay Performance bonus Work Location In person