Job Requirements Role Job Title Specialist-Product Marketing Function Department Marketing Job Purpose The Marketing Manager is responsible for leading planning the marketing strategy for specific business MSME Start Up rural segments They collaborate with cross-functional teams to develop and implement marketing campaigns that drive product awareness adoption and revenue growth Roles Responsibilities Understand the Business Portfolio target able to plan marketing strategy plan execution with stakeholders Develop a deep understanding of the various cohorts and identify opportunities for the bank Introduce best practices used in the industry to promote the bank s offering amongst the MSME and Rural segment Define product positioning messaging and differentiation to effectively communicate value propositions to target audiences Ideate and conceptualise Go To Market Strategies to deliver a strong marketing multiplier effect on the bank s efforts Deep Dive on analytics and combine it with market research identify market trends customer needs and growth opportunities Collaborate with cross-functional teams including sales marketing and product development to ensure alignment of marketing efforts with business goals Monitor and analyse key performance indicators KPIs to measure the effectiveness of marketing initiatives and identify areas for improvement Take complete ownership of the bank s goals and a solid VOC and marketing POV for each of the segments Expert in problem solving skills Positive attitude Should have had prior experience in the MSME and Rural segment and understand the nuances of the right marketing mix model to be implemented Education Qualification Graduation Any Graduation Post-graduation Any Post-graduation Experience 10 - 18 years of relevant experience

📌 Specialist-product Marketing (Mumbai)
🏢 IDFC FIRST Bank
📍 Mumbai