Site Name Bengaluru Luxor North Tower Posted Date Jul 29 2025 The Senior Digital Marketing Architect plays a pivotal role in shaping and executing a company s digital marketing strategy This individual is responsible for designing and implementing creative scalable and data-driven marketing solutions that align with business objectives They act as a bridge between marketing technology and business teams ensuring the seamless integration of platforms tools and campaigns to enhance customer experiences and drive measurable results The Senior Digital Marketing Architect is also instrumental in identifying emerging technologies and trends to maintain a competitive edge in the digital landscape Key Responsibilities Work with technology leaders product owners and principal engineer developing roadmaps frameworks reference architectures and artifacts align on strategic direction translate business requirements into technology roadmaps and participate in planning how roadmaps will be realised Seek consensus from domain experts before making key architectural decisions in technology processes and people topics Participate with principal engineering leads in the design process to ensure detailed designs adhere to and are consistent with the target architecture Lead evaluation of next generation technologies by conducting RFI RFP and POCs Participate in business partner and vendor product roadmap development as a method of realising our vision Define requirements for taxonomy standards guidelines procedures templates and tools and provide a linkage for these components and develop reference target architectures patterns standards future roadmaps and capabilities within Digital Marketing stack Work closely with the Head of Enterprise Architecture and Commercial Strategy and AI Architect to build and govern an enterprise architecture framework that underpins the Global Tech strategy and is aligned to business objectives Overall accountability for delivery of architecture services for Digital Marketing Tech Reduce complexity in the application and infrastructure portfolio and associated cost structures Increase reuse of global and GSC architecture standards and shard services Ensure that systems are developed and implemented in accordance with good professional practice and comply with applicable architectural regulatory and risk management requirements Keep abreast of industry trends and new technologies that have the potential to impact employee productivity and GSK operations Identify how new technologies can be appplied within the company to improve operations Job-Related Experience Minimum of a BA BS with 10 years of progressively responsible experience as an engineer and as an enterprise architect in the Pharma or other highly regulated industry At least 3 years experience operating under regulations that impact the Pharma industry e g GxP GDPR Sarbanes Oxley at global level 5 Years of Experience in Customer Data Platforms SalesForce Data Cloud Adobe AEP Tealium Audience Stream Experience on SalesForce stack Marketing Cloud Experience Manager Ad Cloud Social Cloud AI ML GenAI LLM OpenAI Vector database product implemetaiton ia digital martek domina Social Media Programatic Sprinklr Google Marketing Platform DV360 TradeDesk DSP DCO CMP Understanding of core digital marketing technology platforms and operational technologies in pharma industry environments Experience working in Agile DevOps organisation Experience working with ITIL ITSM TOGAF or similar frameworks Experience working in highly secure environments with active participation in negotiating security risk with business value or operational impact Preferred Qualifications Be a leader with vision in the architecture space leading efforts to define advocate and present solutions that meet customer requirements and ultimately deliver business value Superb communication and interpersonal skills ability to work with internal customers and establish strong collaborative partnerships with engineers non-technical leaders and executives Experience in seeking the alignment of business and Tech driving common approaches delivering sustainable re-usable solutions using both agile and waterfall Demonstrated ability to motivate change and challenge the status quo Ability to work in close partnership with other Tech functions such as security compliance infrastructure etc as well as partner closely with business leaders across global tech organisations to maintain the architecture in line with end user experience strategy Other Job-Related Skills Background Expertise in the design and delivery of information system technical and business process architectures Technical background and experience with the delivery of project products that reflect good architecture practices In depth understanding of methodologies and notations for modeling processes information and systems Knowledge of mainstream model-development tools Proven conceptual thinking analytical and problem solving skills Experience breaking complex structures down to component parts and also knows when to go up a level to get a better understanding of the issues Excellent communication and presentation skills written diagramming and spoken Knowledge of enterprise architecture frameworks and methods Zachman TOGAF Good at capturing information systematically in interviews and workshops and presenting information in different ways for different audiences Understands and applies information architecture principles and concepts Knowledge of the factors involved in architecting and integrating distributed systems Aware of full repertoire of application styles information integration patterns and technologies SOA Data Integration virtualisation globalization approaches Data Warehouse etc Able to estimate financial impact of Enterprise Architecture alternatives Experience in delivering pragmatic solutions based on target architecture Skills API Management Application Development 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