Join a High-Performance Startup Focused on Building the Future of AI-Driven Paid Acquisition Performance Marketing At WKND we re not just another agency we re shaping a tech-driven future where AI-powered solutions revolutionize how brands acquire and retain customers While we currently excel as a performance marketing and creative strategy firm our long-term vision is to develop scalable software platforms that help eCommerce brands maximize their growth profitability and brand loyalty We don t follow trends we create them Our approach is anchored in speed innovation and execution at the highest level redefining performance and retention marketing in an ever-evolving digital landscape Relentless Pursuit of Excellence At WKND excellence isn t optional it s our standard We have cultivated a performance-first culture where outcomes reign supreme Whether it takes three hours or three hundred our goal remains the same deliver world-class results with a tangible impact Every team member is empowered to think critically act decisively and solve complex problems at scale This is not a place for those seeking routine it s for those who thrive under pressure and are driven by transformative outcomes Innovation at Speed We exist to outpace the speed of innovation in our industry WKND s work culture is defined by accountability speed and a commitment to continuous improvement We don t just meet expectations we exceed them By leveraging advanced AI and automation we craft data-driven marketing strategies that deliver measurable ROI for our clients while setting new standards in acquisition and retention Uncompromising Standards Our team acts with a founder s mentality taking full ownership of their work and upholding exceptionally high standards Collaboration precision and simplicity fuel our execution Every process we design is built to scale without unnecessary complexity ensuring each solution is as potent as it is elegant Customer-Centric Mission Our clients success is our driving force We are obsessed with creating exceptional experiences that empower global DTC brands to attract convert and retain customers at scale From high-performing ad campaigns and creative iterations to AI-driven marketing solutions we re laser-focused on delivering strategies that surpass expectations and fuel sustained growth Visionary Thinking At WKND we don t just look at where marketing stands today we anticipate where it s going tomorrow We operate with a forward-thinking mindset exploring how AI and emerging tech will reshape both acquisition and retention strategies over the next decade Join us in laying the foundation for the future of eCommerce growth This is your chance to be part of a team where excellence is non-negotiable and rewards are directly tied to performance If you re ready to tackle challenges push boundaries and define the future of data-driven marketing WKND is where you belong We don t just aim to compete we aim to lead The Power of Communication At WKND clear proactive communication is the backbone of our high-performance culture We believe in staying ahead of potential issues rather than reacting after problems arise By sharing insights challenges and wins early and often we maintain transparency solve complex problems faster and keep our teams fully aligned This approach fosters accountability not just within individual departments but across the entire organization everyone owns their deliverables while working cohesively toward common objectives As a consultative expert you will bridge the gap between our internal strategies and our external partners growth initiatives and business goals This involves active listening genuinely hearing and understanding each stakeholder s perspective then offering thoughtful recommendations that drive both short-term impact and long-term success By practicing intentional thought partnership and close collaboration you ll build strong trusting relationships that ensure our clients feel heard supported and set up for success Ultimately this culture of open dialogue and empathy elevates everyone s contributions enabling us to deliver world-class outcomes at speed Why Join WKND Build Innovative SaaS Solutions Contribute to developing scalable software designed for global eCommerce markets Solve Mission-Critical Challenges Address complex acquisition and business challenges using AI-powered tools that drive efficiency engagement and ROI Pace of Innovation Operate at the cutting edge of AI technology where bold thinking and agility are the keys to success Performance-Based Rewards Benefit from a competitive compensation structure with stock options directly aligning your growth with our company s trajectory Relentless Pursuit of Excellence Collaborate with a team that values meaningful outcomes over mere effort and recognizes truly exceptional results Role Overview As a Sr Paid Social Acquisition Specialist you will be a senior-level expert driving full-funnel paid social media strategies to fuel our clients growth You ll execute and optimize campaigns across major social platforms ensuring they meet and exceed performance targets while aligning with broader marketing initiatives With your strong communication skills strategic thinking and results-driven approach you will collaborate closely with cross-functional teams to integrate creative retention and conversion rate optimization efforts into cohesive campaigns This role offers a clear path to leadership - you ll work alongside our Paid Media Manager PMM to accomplish key business objectives and initiatives positioning yourself for future growth into roles like Paid Media Manager If you re a data-savvy innovative marketer passionate about leveraging AI and rapid experimentation to scale DTC brands this prospect is your next big challenge Key Responsibilities Paid Social Campaign Execution Optimization Plan launch and optimize paid social campaigns across platforms e g Facebook Instagram TikTok to drive customer acquisition and retention Implement audience segmentation targeting messaging and bidding strategies continuously A B testing creatives and audience approaches to maximize engagement and conversions Ensure all campaigns align with client goals and WKND s performance benchmarks for measurable outcomes Full-Funnel Strategy Cross-Functional Collaboration Align paid social initiatives with broader direct-to-consumer growth strategies ensuring a cohesive full-funnel approach from prospecting to retention Work closely with creative email SMS conversion rate optimization SEO and content teams to integrate campaign efforts and share insights Ensure consistent messaging and leverage cross-channel learnings to improve marketing efficiency and customer lifetime value Data Analysis KPI Management Leverage advanced analytics platforms and AI-driven tools to monitor campaign performance and inform optimizations Track and analyze key metrics - including return on ad spend ROAS customer acquisition cost CAC marketing efficiency ratio MER click-through rate CTR average order value AOV and CAC-to-LTV ratio - adjusting budgets and strategy to exceed targets Use data-driven insights to make timely optimizations that improve ROI and scale results Insightful Reporting Presentations Compile and present detailed performance reports that translate complex data into clear actionable insights Create visually compelling presentations for internal teams and clients highlighting campaign results trends and strategic recommendations Communicate the story behind the numbers enabling informed decision-making and demonstrating the value of our paid social efforts Client Communication Support Support the Paid Media Manager in delivering top-notch client service through effective communication Participate in occasional client calls or meetings to provide updates explain campaign performance and answer questions with professionalism and clarity Help maintain transparent trusting relationships by ensuring clients understand campaign progress and value Strategic Initiative Execution Partner with the PMM to execute key business initiatives and special projects in paid media Translate high-level objectives into actionable campaign plans and take ownership of their successful implementation Proactively contribute ideas and optimizations that drive business goals demonstrating leadership potential and a commitment to continuous improvement Who You Are AI-Driven Innovator You re passionate about leveraging AI and automation to push the limits of what s possible always looking for ways to deliver scalable cutting-edge solutions that drive success Tech Visionary You thrive in environments that challenge you to innovate embracing current technologies and harnessing them to create transformative future-proof SaaS platforms Creative Problem Solver You re not afraid to think outside the box tackling complex challenges with fresh perspectives and finding solutions that have a lasting impact Collaborative Team Player You excel in communicating complex ideas clearly working seamlessly across teams and contributing to a culture of open collaboration to achieve ambitious goals Results-Oriented Data-Driven You re obsessed with data continuously interpreting metrics to relentlessly optimize campaigns and drive unparalleled ROI You re not just meeting targets you re exceeding them Platform Proficiency Digital Mastery You re a wizard across paid platforms like Meta Ads Google Ads TikTok and more with a sharp understanding of AI-driven optimization tools that push performance to new heights Proactive Adaptable You re always ahead of the curve staying on top of platform changes and anticipating challenges before they arise You pivot with agility turning potential obstacles into growth opportunities Requirements Education Bachelor s degree in Marketing or a related field required Experience 5 years of hands-on performance marketing experience in paid social required with a deep understanding of paid acquisition and media buying strategies Proven ability to scale campaigns manage substantial budgets and consistently meet or exceed key performance targets Technical Skills Highly knowledgeable in bidding and targeting automation tools proficient in Google Analytics and other ad management testing platforms Soft Skills Excellent project management and problem-solving capabilities Ability to structure complex multi-stakeholder projects effectively Strong written and verbal communication skills for both client-facing and internal collaboration Performance Culture Thrive in a quick-paced environment with evolving priorities demonstrating a strong sense of ownership and effective time-management Compensation Benefits Competitive Base Salary Calibrated to attract top talent who thrive under high expectations Generous Stock Options Align your success with the company s trajectory and shared prosperity Performance-Based Bonuses Earn additional rewards for surpassing key growth milestones and metrics Access to Advanced Development Tools Resources Stay on the cutting edge with the latest AI-driven marketing technologies High-Performance Culture Be part of a team where your contributions are noticed celebrated and rewarded for driving real impact Healthcare Wellness Options available upon request Designed to support your well-being and peace of mind Flexible Work Environment Work remotely or in-office as long as you meet deadlines and deliver exceptional results Ready to Shape the Future of Paid Acquisition Paid Social And Revolutionize with AI Join WKND as a Senior Paid Social Acquisition Specialist and become a pivotal force behind high-performing AI-enhanced campaigns for top DTC brands You won t just execute ads you ll help shape strategy pioneer new approaches in paid social and contribute to our bold shift toward an AI-driven SaaS model If you re passionate about delivering transformative outcomes driving exponential growth and advancing your career in a cutting-edge environment WKND is where you belong Apply now to join our high-performance team harness AI-driven insights and push the boundaries of what s possible in digital marketing Together we ll redefine eCommerce growth and achieve exceptional results for our clients