Job Title Senior Manager - Shopper Marketing About the Function Our Marketing team are creators helping to build and nurture some of the world s most loved brands We craft amazing connections with people around the world to celebrate our brands legacies and reimagine them for the world today and into the future Everything we do is underpinned by a deep understanding of our consumers behaviours trends and technologies Using our genius and creativity we unlock our brands uniqueness understand their purpose and put them at the heart of celebrations everywhere Together we re celebrating diversity and challenging stereotypes through our advertising and marketing Wherever your talents lie from Design to Consumer Planning you ll be celebrated and supported in our inclusive culture About the role We are seeking a data-driven and business-savvy Customer Marketing Analytics Sr Manager to support the development and execution of our customer marketing strategy This role will be instrumental in driving actionable insights tracking performance and enabling strategic decision-making to enhance activation effectiveness optimize budgets and stay ahead of market trends Role Responsibilities Key Responsibilities Performance Tracking Reporting Monitor and report on plan vs achievement for all customer marketing activations Lead measurement evaluation M E of key activations to assess ROI and effectiveness Develop and maintain performance scorecards for ongoing visibility to leadership Market Execution Insights Track and analyze 3rd party data sources e g Nielsen Sixth Factor to evaluate in-store execution and share insights with regional teams Partner with sales and regional marketing teams to identify opportunities for improving execution scores and in-market performance Budget Management Manage budget allocation across activations and ensure effective utilization of marketing spends Strategy Experimentation Support strategy projects to test new activation models and derive learnings for scale-up Drive a culture of experimentation and continuous improvement in customer marketing initiatives Internal Communication Presentations Prepare and deliver management presentations highlighting key activation updates insights and strategic recommendations Competitive Intelligence Conduct competition tracking to benchmark against category and channel trends Analyze competitor activations pricing and promotional strategies Consumer Customer Insights Work closely with the consumer planning team and generate actionable customer and consumer insights to ensure activation planning and strategic investments Experience skills required Qualifications MBA with a specialization in Marketing Strategy or Business Analytics 5-6 years of relevant experience in customer marketing and commercial analytics Solid understanding of marketing performance metrics and data-driven decision making Hands-on experience working with analytical tools e g Excel Power BI Tableau and syndicated data e g Nielsen Kantar Strong problem-solving skills with the ability to translate data into actionable insights Excellent communication and stakeholder management skills to collaborate across commercial regional and finance teams A keen understanding of the retail landscape and evolving consumer trends in India is a strong advantage Flexible Working Statement Flexibility is key to our success From part-time and compressed hours to different locations our people work flexibly in ways to suit them Talk to us about what flexibility means to you so that you re supported from day one Diversity statement Our purpose is to celebrate life every day everywhere And creating an inclusive culture where everyone feels valued and that they can belong is a crucial part of this We embrace diversity in the broadest possible sense This means that you ll be welcomed and celebrated for who you are just by being you You ll be part of and help build and champion an inclusive culture that celebrates people of different gender ethnicity ability age sexual orientation social class educational backgrounds experiences mindsets and more Our ambition is to create the best performing most trusted and respected consumer products companies in the world Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world Feel inspired Then this may be the opportunity for you If you require a reasonable adjustment please ensure that you capture this information when you submit your application Worker Type Regular Primary Location RPC Gurgaon Additional Locations Job Posting Start Date 2025-09-25