We are looking for a dynamic Marketing Executive to drive Below-The-Line BTL marketing activities for our education institute in Bathinda The ideal candidate will be responsible for planning and executing on-ground marketing campaigns student outreach programs and brand promotions to generate leads and increase student enrollments Key Responsibilities BTL Marketing Promotions Plan and execute BTL marketing campaigns such as roadshows school college tie-ups canopy activities seminars and workshops Organize education fairs career counseling sessions and promotional events in target areas Develop partnerships with schools coaching centers and local organizations to promote institute programs Lead Generation Brand Awareness Conduct door-to-door promotions pamphlet distribution and community engagement activities Identify high-footfall areas and execute awareness campaigns through kiosks banners and flyers Work with the sales team to ensure quality lead generation and conversions Vendor Agency Coordination Liaise with vendors printing agencies and event organizers for smooth execution of BTL activities Ensure cost-effective execution of promotional campaigns within the allocated budget Market Research Competitor Analysis Analyze market trends competitor strategies and student preferences to enhance marketing efforts Provide insights and reports on campaign performance footfall and lead conversion rates Key Requirements Qualification Graduate Postgraduate in Marketing Business Administration or a related field Experience 1-3 years in BTL marketing preferably in the education sector Skills Strong communication networking and event management skills Other Willing to travel locally for campaign execution and event coordination Perks Benefits Attractive salary package incentives based on performance Career growth opportunities in a reputed education institute Travel and event allowances Job Types Full time Permanent Pay 10 000 00 - 35 000 00 per month Benefits Cell phone reimbursement Language English Preferred Work Location In person

📌 Marketing Executive – Btl Activities (Chandigarh)
🏢 MAAC – Maya Academy of Advanced Creativity
📍 Chandigarh