Greetings from LG Home Comfort Company Description L G Home Comfort LGHC is a Canadian HVAC company that was established in 2017 With a family-run approach LGHC extends that level of delicate touch to its customers and treats every home we walk into as if it were our own We started our Indian division Knockout Agency in April 2024 to support our North American operations It is located in the Boomerang Tower Chandivali Mumbai We are hiring for Salesforce Marketing Cloud Specialist Job location - Powai Shift Timing - 2 00 PM - 10 30 PM Reporting to - Marketing Manager Position Overview We are looking for an experienced Salesforce Marketing Cloud SFMC Specialist to design implement and optimize marketing automation campaigns The ideal candidate will have strong hands-on experience in SFMC tools integrations and customer journeys with the ability to collaborate across teams to deliver impactful marketing initiatives Key Responsibilities Design build and execute multi-channel customer journeys using Journey Builder Automation Studio and Interaction Studio Manage email SMS push notifications in-app messaging and web personalization campaigns Develop and maintain data extensions audience segmentation dynamic content and personalization strategies Write and optimize SQL queries AMPScript and Server-Side JavaScript SSJS to support data-driven campaigns Create automated data imports extracts and data workflows to ensure data integrity and campaign accuracy Build and maintain responsive email templates using HTML CSS and ensure rendering across devices Collaborate with CRM data and marketing teams to translate business requirements into SFMC solutions Integrate SFMC with Salesforce Sales Service Cloud external systems and APIs Set up and manage preference centers subscription management and CAN-SPAM GDPR compliance Conduct A B and multivariate testing to optimize campaigns for higher engagement and conversion Monitor and troubleshoot deliverability bounce rates and inbox placement Build dashboards and reports to track campaign performance ROI and marketing KPIs Stay up to date with SFMC product updates best practices and industry trends Train and support internal stakeholders in using SFMC features effectively Required Skills Qualifications Bachelor s degree in Marketing Computer Science or related field 3-5 years of experience working with Salesforce Marketing Cloud Proficiency in Journey Builder Email Studio Automation Studio Audience Builder Strong knowledge of SQL AMP Script and API integrations Experience with data segmentation customer lifecycle campaigns and marketing automation Salesforce Marketing Cloud certifications e g Email Specialist Developer Consultant preferred Strong analytical and problem-solving skills with attention to detail Excellent communication and collaboration abilities Nice to Have Experience with Salesforce Sales Service Cloud integration Knowledge of HTML CSS for responsive email templates Exposure to other marketing automation platforms or CRM tools Thanks Human Resources - Akshita Thappa (phone hidden) Job Types Full-time Permanent Pay 45 000 00 - 60 000 00 per month Perks Leave encashment Paid sick time Paid time off Ability to commute relocate Mumbai Maharashtra Reliably commute or planning to relocate before starting work Required Location Mumbai Maharashtra Required Work Location In person