Job Responsibilities Own end-to-end paid media strategy and execution across Google Ads LinkedIn Meta and retargeting display platforms Plan launch manage and optimize campaigns to achieve CPL CAC and ROAS targets Develop audience targeting strategies tailored to our US B2B buyer personas including persona research and segmentation Write effective ad copy and brief design teams for creative assets using generative AI tools where appropriate Set up and maintain conversion tracking attribution and reporting dashboards Monitor budgets forecast spend manage pacing and make allocation decisions to maximize ROI Conduct regular analysis of performance data to generate insights optimizations and recommendations Plan and execute landing page strategies and A B testing for conversion rate optimization CRO Coordinate with agencies freelancers or vendors as needed for media buying creative or analytics support Collaborate with content design and sales teams to align messaging audience strategy and funnel integration Leverage AI-powered features in ad platforms e g Smart Bidding automated targeting to improve campaign performance Stay current on platform updates industry trends competitive activity and emerging AI tools for marketing Job Type Full time Work Location In person

📌 Paid Media Manager (Gujarat)
🏢 Analytix Business Solutions (India
📍 Gujarat