JOB ROLE Regional Manager - Trade Sales - Appl JOB ID JRO0644 REPORTING TO Zonal Head - Trade Sales TYPE OF ROLE People Management Role LOCATION REST OF BENGAL West Bengal BU DIVISION Consumer Products- Trade Sales JOB PURPOSE The RSM bridges strategy and execution by managing trade sales managers and achieving targets for their specific category or region KEY RESPONSIBILITIES Business Primary Sales Achieve primary sales targets by ensuring timely distributor orders and billing Secondary Sales Focus on retail-level sales growth through distributor and retailer engagement Secondary Phasing Market Servicing Ensure consistent secondary sales through distributor planning Nex Direct Dealers Delivering Primary targets of nex direct dealers NPD commercialization Deliver primary Secondary targets of NPD commercialization Premiumization Drive premiumization agenda of the organization Distribution GTM Execution Execute GTM plans at a regional level ensuring alignment with state objectives Distributor ROI Ensure financial viability of distributors by ensuring right revenue mix Distributor Infrastructure Build solid relationships with distributors and ensure their operational excellence In Market Execution Market Working Spend significant time in the market with TSMs to monitor and improve on ground execution Driving Productivity Drive daily weekly productivity for DSOs and TSMs and monitor their performance regularly Market Activities Executing market engagement activities and deployment of BTL elements RBP program WOD DOA for RPL stores Scheme Optimization Loyalty Management Implement and monitor trade schemes to drive sales Market Intelligence Identify competitive threats and market opportunities sharing insights with state teams Driving Weighted Numeric Distribution Increase outlet coverage and improve brand presence Process Efficiency Improvement Work with TSMs to streamline sales processes and enhance field execution Sales IT Execution Train and ensure TSMs use technology tools effectively for planning and reporting After Sales After Sales Service Coordinate with service teams to resolve regional issues Commercial Efficiency Channel finance Ensuring timely collection of channel finance and BEL outstanding Working Capital Ensure adequate working capital investment from distributor EDUCATIONAL QUALIFICATIONS Graduation any WORK EXPERIENCE 5-7 years of relevant experience in B2C sales - preferably from FMCD FMCG consumer durables and geographical exposure of the region Should have experience in B2C Sales CERTIFICATIONS NA PREFERRED ADDITIONAL REQUIREMENT NA NO OF REPORTEES Trade Sales Manager Territory Manager- Key Accounts INTERNAL EXTERNAL INTERFACE SCM Logistics Marketing ABM Sales Coordinators Channel Partners BEHAVIORAL COMPETENCIES Think Beyond Put Customers First Collaborate to Win Develop Talent Be the Best Be Agile

📌 Regional Manager - Trade Sales - Appl (West Bengal)
🏢 Bajaj Electricals
📍 West Bengal