About the Role We are seeking a driven and analytical Performance Marketing Manager with 3 years of hands-on experience to join our growing team This role is ideal for an individual passionate about digital marketing and performance-led growth You will play a critical role in planning executing and optimizing performance marketing campaigns to drive online sales customer acquisition and brand growth for E-commerce clients What You ll Do Lead the development execution and optimization of paid digital marketing campaigns across multiple platforms with a solid focus on E-commerce brand objectives Manage and optimize campaigns across Google Ads Search Shopping Display YouTube and Meta Ads Facebook Instagram Oversee keyword research audience targeting ad copy strategy and landing page optimization to consistently improve campaign performance Monitor and manage campaign budgets bidding strategies and spend efficiency to ensure maximum ROI Analyze campaign performance data identify trends and translate insights into actionable optimization strategies Prepare and present regular performance reports highlighting key metrics learnings and strategic recommendations Plan and execute A B testing across ad creatives messaging audiences and landing pages to identify and scale winning approaches Stay updated with the latest trends platform updates and best practices in performance marketing and E-commerce advertising Collaborate closely with creative content and account teams to ensure ad assets align with campaign goals and performance objectives Own and track key performance metrics including ROAS CPA CPL conversion rates and revenue growth What You ll Bring 3 to 5 years of proven experience in performance marketing with a strong focus on E-commerce brands Hands-on expertise in managing and scaling paid campaigns on Google Ads and Meta Ads Strong understanding of E-commerce metrics such as ROAS AOV conversion rates and customer acquisition costs and how paid media impacts them Working knowledge of Google Analytics and Google Tag Manager for tracking attribution and performance analysis Excellent analytical skills with the ability to interpret complex data and derive actionable insights Strong written and verbal communication skills for internal collaboration and client discussions Ability to work independently while also collaborating effectively within cross-functional teams A proactive detail-oriented and results-driven mindset Bachelor s degree in Marketing Business or a related field Experience 3 to 5 years Job Category Social Media Job Type Full Time Job Location Ahmedabad Department Social Media