Razorpay is one of India s leading full-stack financial technology companies powering the way businesses move manage and grow money Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision - to simplify payments for Indian businesses - we ve since grown into a fintech powerhouse driving India s digital payment revolution Razorpay powers millions of businesses with a smarter scalable stack that goes beyond transactions to help them truly build and grow From seamless checkouts to payroll automation across India Singapore and Malaysia we ve been engineering a fintech ecosystem that s redefining how money moves across Asia - and we re just getting started Today that ecosystem supports everyone from early-stage startups to some of India s largest enterprises enabling them to accept process and disburse payments at scale while expanding into new ways of managing money more efficiently Our scale speaks volumes Razorpay processes 180 billion in annualized transactions powering leading businesses like Airbnb Facebook WhatsApp Airtel CRED BookmyShow Zomato Swiggy Lenskart Mirae Asset Capital markets Indian Oil National Pension Scheme - and over 100 of India s unicorns With strong roots in India and growing operations in Southeast Asia we are shaping the next chapter of financial technology across the region We are backed by global investors including GIC Peak XV Partners formerly Sequoia Capital India SEA Tiger Global Ribbit Capital Matrix Partners MasterCard and Salesforce Ventures having raised over 740 million to date Strategic acquisitions - including Ezetap POS and offline payments Curlec Malaysia expansion BillMe digital invoicing and POP rewards-first UPI - along with earlier moves in fraud prevention payroll and lending have further strengthened our platform and widened our footprint across Asia But what truly sets Razorpay apart is our culture At Razorpay ownership is our oxygen - you own what you build with no micromanagement or red tape just the runway to make your ideas fly Learning is a lifestyle - if you re curious you ll feel at home here People Pedigree - we hire for attitude hustle and hunger more than degrees Transparency thrives over titles - this is where interns question CXOs and CXOs say thank you Guided by our values of Customer First Autonomy Ownership Agility with Integrity Transparency Challenging the status quo and a strong belief that Razorpay grows with Razors you ll be part of a 3000 strong team building not just products but the financial infrastructure of the future The Role Lead Razorpay s digital performance and brand media charter across Display Video OTT CTV Programmatic and Social platforms Drive high-value merchant acquisitions and brand equity through complex multi-channel campaigns Champion AI-driven marketing workflows advanced measurement frameworks and cross-functional innovation to maximize ROI Blend performance with storytelling to deliver both immediate business outcomes and long-term brand growth while building and mentoring a high-performing marketing team Key Roles Responsibilities Lead Razorpay s display video marketing strategy across IG YT LinkedIn OTT CTV programmatic channels others for both performance and brand objectives Manage highly complex multi-channel digital ads to maximize ROI while driving high value merchant acquisitions and brand awareness Champion AI-driven marketing workflows building automations not limited to n8n Zapier etc for targeting bidding optimization and reporting Work cross-functionally with Product Business and Design teams to run high-impact full-funnel campaigns Build mentor and lead a team of channel managers analysts and ad-ops specialists while managing agencies and external partners Drive measurement excellence with advanced frameworks incrementality testing MMM MTA brand lift attention metrics Establish AI-first playbooks as a builder in the first 6 months and then scale them into sustainable 10x growth engines Influence and partner with brand teams to develop video-first storytelling and ad variations that maximize impact across platforms Constantly experiment with current formats channels and technologies to keep Razorpay ahead of digital marketing trends Drive end-to-end integration of analytics attribution and data platforms ensuring razor-sharp insights and decision-making at scale Build strong strategic partnerships with platforms Meta Google LinkedIn etc to access innovations and unlock competitive advantage Mandatory Qualifications 8-10 years of deep performance marketing experience in high-growth startups e-commerce fintech or similar Proven track record of managing 10-20 Cr monthly budgets across Meta YouTube OTT CTV affiliates and programmatic DSPs DV360 The Trade Desk etc Hands-on expertise in AI workflows and prompt engineering building and deploying automations not just adopting tools Strong foundation in advanced measurement frameworks MMM MTA incrementality testing brand lift Skilled in blending performance marketing with brand storytelling creating campaigns that deliver immediate results and long-term equity Experience in team leadership and vendor agency management Hustler mindset with strong bias for speed experimentation and ownership Exposure to performance-driven influencer collaborations or creative strategy Razorpay believes in and follows an equal employment opportunity policy that doesn t discriminate on gender religion sexual orientation colour nationality age etc We welcome interests and applications from all groups and communities across the globe Follow us on