Performance Marketer Ecommerce manager Company TechXR Durlabh Darshan Location Bhopal Madhya Pradesh In-office 6 days week About Us TechXR is pioneering immersive spiritual tourism with Durlabh Darshan a VR platform offering virtual experiences of India s revered temples We re seeking a data-driven marketer to accelerate our growth and bring our unique experiences to the masses Role Overview As a Performance Marketer you will own the strategy and execution of all paid user acquisition and e-commerce sales channels Your primary objective will be to drive scalable and efficient growth in users and revenue across platforms like Google Meta Amazon and Shopify You will manage significant budgets and be responsible for the entire marketing and sales funnel from ad creation and campaign setup to marketplace optimization and performance analysis Don t Apply 1 If you are not from IIT IIM NIT s2 If you have not managed a monthly performance marketing budget of Rs 20 lakhs for a B2C company 3 years Else your profile is liable to get rejected during shortlisting phase Key Responsibilities Own Paid Acquisition Develop launch and manage performance marketing campaigns across all digital channels e g Google Ads Meta Ads LinkedIn etc to drive user acquisition and revenue E-commerce Channel Management Manage and optimize sales performance on key e-commerce channels including Shopify Amazon and Flipkart developing specific strategies for each platform Budget ROI Management Take full ownership of the performance marketing budget allocating funds effectively and relentlessly optimizing campaigns for key metrics like CPA ROAS and LTV Data-Driven Optimization Continuously analyze campaign performance data to identify trends and insights Implement A B testing and other experimentation methods to improve conversion rates and campaign effectiveness Full-Funnel Strategy Collaborate with the design and content teams to develop compelling ad creatives and landing pages that are optimized for conversion Reporting Analytics Establish a clear reporting structure to track and communicate KPIs to stakeholders providing actionable insights for future strategy Qualifications Skills Pedigree Degree from a Tier-1 institute IITs NITs IIMs etc Experience Minimum 3 years of hands-on experience in performance or digital marketing in a high-growth B2C E-commerce or OTT company is mandatory Technical Skills Deep expertise with major ad platforms Google Meta analytics tools GA4 and tracking attribution models Analytical Mindset Proven ability to analyze complex data sets and translate them into actionable business insights Good to Have Experience in a quick-paced 0-to-1 startup environment Familiarity with marketing automation tools A passion for emerging technologies like AR VR apply link -https techxr keka com careers applyjob 31177 Job Types Full-time Permanent Pay Up to 800 000 00 per year Benefits Health insurance Provident Fund Work Location In person