Key responsibilities Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product service or idea As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves These responsibilities can include overseeing and developing marketing campaigns conducting research and analysing data to identify and define audiences devising and presenting ideas and strategies promotional activities compiling and distributing financial and statistical information writing and proofreading creative copy maintaining websites and looking at data analytics organising events and product exhibitions updating databases and using a customer relationship management CRM system coordinating internal marketing and an organisation s culture monitoring performance managing campaigns on social media Marketing Coordinator Job Responsibilities Markets products by developing and implementing marketing and advertising campaigns Tracks sales data maintains promotional materials inventory plans meetings and trade shows maintains databases and prepares report Implements marketing and advertising campaigns by assembling and analyzing sales forecasts preparing marketing and advertising strategies plans and objectives planning and organizing promotional presentations and updating calendars Tracks product line sales and costs by analyzing and entering sales expense and recent business data Prepares marketing reports by collecting analyzing and summarizing sales data Keeps promotional materials ready by coordinating requirements with graphics department inventorying stock placing orders and verifying receipt Supports sales staff by providing sales data market trends forecasts account analyses and new product information Researches competitive products by identifying and evaluating product characteristics market share pricing and advertising maintaining research databases Plans meetings and trade shows by identifying assembling and coordinating requirements establishing contacts developing schedules and assignments and coordinating mailing lists Monitors budgets by comparing and analyzing actual results with plans and forecasts Updates job knowledge by participating in educational opportunities and reading trade publications Accomplishes organization goals by accepting ownership for accomplishing new and different requests Explores opportunities to add value to job accomplishments Job Type Full-time Pay 25 000 00 - 40 000 00 per month