Who is Serotonin Serotonin is the top go to market firm for transformative technologies specializing in marketing strategy recruiting and legal services With a global team of 90 across 15 countries Serotonin has supported over 300 clients in consumer tech web3 infrastructure digital assets venture capital and AI since its launch in 2020 Delivering end-to-end go-to-market solutions across all major marketing channels including public relations growth marketing on-chain analytics content research social and design Serotonin accelerates global innovation At the core of our business is the Serotonin Platform serving as a central nucleus for the web3 ecosystem connecting builders and founders with essential resources to drive business growth About the Role Serotonin is seeking a Public Relations Lead to execute strategic communications and media relations for all of our APAC web3 clients As part of Serotonin s world-class public relations team you will collaborate with internal and external experts across events content social and community creating opportunities for integrated marketing strategies The role involves taking ownership of client PR initiatives while benefiting from the shared resources relationships and strategic support of the team The ideal candidate has strong writing and communication skills with experience in PR or communications with preferred agency experience A background in crypto fintech financial services or technology is highly desirable We are seeking someone with professional or personal experience within the exciting world of DeFi NFTs and Web3 with a passion for staying at the forefront of these emerging technologies This candidate will work closely with senior leadership including the SVP of Public Relations and Marketing Directors to drive impactful results Responsibilities Contribute to marketing and communications campaigns including strategy development goal setting tactical planning research and execution Identify and target media opportunities for client campaigns including industry-specific outlets high-profile platforms podcasts influencers and video channels Craft compelling content such as press releases pitches and briefing materials Secure thought leadership opportunities for clients across podcasts events and media engagements Manage all stakeholders both internal and external ensuring seamless execution of campaign strategies Oversee all public relations activities including handling media inquiries and founder requests Leverage and grow media relationships within business and industry sectors to maximize coverage Track analyze and report PR results providing comprehensive post-campaign summaries Stay informed on industry trends impacting clients recommending strategic communication adjustments as needed Provide support for crisis communications when required Ensure responsiveness to clients and teammates fostering effective collaboration and timely project delivery Requirements 3-4 years of public relations experience either at an preferred agency or in-house working with clients in sectors such as crypto tech consumer finance financial services VC entertainment or gaming Solid understanding of DeFi NFTs and key blockchain protocols Genuine interest in and passion for working in the Web3 space Demonstrated success in leading and executing impactful public relations campaigns Established relationships with media outlets and influencers Exceptional writing and editing skills Willingness to travel when required Ability to excel in a rapid-paced dynamic environment Benefits Market-competitive salary Remote Work Environment Travel Opportunities

📌 Apac Web3 Public Relations Lead (remote) (India)
🏢 Serotonin
📍 India