Pay 40 000 00 - 50 000 00 per month Job description Job Summary We are seeking an experienced Senior Digital Marketing Specialist to lead and execute digital marketing strategies that drive brand awareness generate leads and support sales growth for our manufacturing unit The ideal candidate will have a deep understanding of the manufacturing industry digital marketing tools and data-driven campaign management Key Responsibilities Digital Strategy Development Develop implement and optimize comprehensive digital marketing strategies aligned with the company s business goals Campaign Management Plan execute and manage multi-channel digital campaigns including SEO SEM PPC email marketing content marketing social media and display advertising Lead Generation Nurturing Design and execute lead generation campaigns targeted at industrial buyers distributors and other B2B customers Utilize marketing automation tools for lead nurturing Content Creation Management Collaborate with content creators and technical teams to develop industry-relevant content such as case studies blogs whitepapers product videos and newsletters Website SEO Oversee website content structure and SEO to improve organic search rankings and user experience tailored for industrial buyers Analytics Reporting Monitor analyze and report on key performance indicators KPIs to measure the effectiveness of campaigns and identify areas for improvement Collaboration Work closely with sales product development and customer service teams to align marketing efforts with business objectives Budget Management Manage digital marketing budgets efficiently to maximize ROI Stay Updated Keep abreast of industry trends digital marketing innovations and competitor activities within the manufacturing sector Qualifications Experience Bachelor s degree in Marketing Business Communications or related field 10 years of experience in digital marketing preferably in the manufacturing or industrial sector Strong expertise in SEO SEM PPC Google Analytics and marketing automation tools e g HubSpot Marketo Proficient in social media platforms and B2B marketing strategies Experience with CRM systems e g Salesforce is a plus Excellent analytical skills with a data-driven approach Strong project management and communication skills Ability to translate complex technical information into transparent compelling marketing messages Preferred Skills Knowledge of manufacturing processes and industrial supply chains Experience with video marketing and industrial trade shows or webinars Familiarity with content management systems CMS like WordPress Strong leadership and mentoring abilities NOTE Candidates staying in western suburbs preferred Immediate joiner are welcome Job Types Full-time Permanent Application Question s Where do you stay in Mumbai What is your Inhand salary What is your expected salary What is your notice period Work Location In person Application settingsApplication method Email Require CV Yes Application updates hr shandilyagroup co Candidates contact you email Yes email address provided All analytics data provided here is for informational purposes only and Indeed does not guarantee its accuracy Values shown may deviate from the actual charges Indeed reserves the right to adjust the information shown here or change the method of measuring such Job Types Full-time Permanent Pay 40 000 00 - 50 000 00 per month Work Location In person

📌 Senior Digital Marketing Specialist (Maharashtra)
🏢 Important Business
📍 Maharashtra