Job Title Digital Marketing Manager Location Sector 85 Noida Work from Office only Employment Type Full-time Job Summary We are seeking a agile and creative Digital Marketing Manager to lead our digital presence and drive the successful launch of our fragrance-based cosmetics brand This role will be responsible for building brand identity creating buzz pre-launch executing go-to-market campaigns and driving online sales and customer engagement across digital platforms Key Responsibilities Brand Launch Strategy Develop and execute a pre-launch launch and post-launch digital marketing strategy Build brand awareness and positioning for a premium fragrance-based cosmetics line Create digital launch campaigns teaser content influencer collaborations and countdown strategies Ensure consistent brand voice storytelling and visual identity across all digital channels Performance Growth Marketing Plan and manage paid campaigns on Google Ads Meta Instagram Facebook YouTube and influencer platforms Drive traffic conversions and customer acquisition through performance marketing Optimize D2C website landing pages and conversion funnels Monitor ROAS CPL CAC and overall marketing ROI Social Media Content Marketing Develop and manage social media strategy with a strong focus on visual storytelling reels and short-form videos Collaborate with creative teams to produce high-quality content for fragrance and beauty consumers Manage content calendars community engagement and brand collaborations Work with influencers beauty bloggers and fragrance reviewers SEO CRM Retention Implement SEO strategy to build organic visibility Manage email WhatsApp and SMS marketing for customer engagement and retention Analyse customer data and buying behaviour to improve repeat purchases Analytics Reporting Track and analyse performance using Google Analytics Meta Ads Manager and other tools Prepare weekly and monthly performance reports with actionable insights Continuously test and optimize creatives messaging and channels Key Skills Competencies Strong understanding of beauty cosmetics and fragrance consumer behaviour Hands-on experience in brand launch and D2C marketing Expertise in Meta Ads Google Ads influencer marketing and social media growth Knowledge of SEO CRM tools and marketing automation Excellent storytelling content sensibility and aesthetic judgment Data-driven mindset with creative problem-solving skills Ability to work in a fast-paced startup environment Educational Qualification Minimum bachelor s degree in Marketing Business Communications or related field Certification in Digital Marketing Performance Marketing is a plus Experience Required 3-5 years of experience in digital marketing Prior experience in beauty cosmetics fragrance fashion or lifestyle brands preferred Experience managing brand launches or early-stage brand growth is highly desirable Job Types Full-time Permanent Pay 30 000 00 - 40 000 00 per month Benefits Health insurance Paid time off Provident Fund Application Question s Female Candidate preferred Work Location In person