Location Mohali Experience 2-5 Years Employment Type Full-Time Company Profile APPWRK IT Solutions Pvt Ltd is an India-based IT Service Provider founded in the year 2012 intent on associating with the right people at the right place to achieve the best possible results Since 2012 APPWRK IT Solutions has been continuously developing web applications for businesses across the globe We have successfully delivered numerous projects in the IT field covering Mobile Desktop and Web applications We are well known for our expertise performance and commitment to delivering high-quality solutions As an IT services and product-based company we cater to various industries providing cutting-edge technology solutions tailored to our clients needs We take pride in working with Fortune 500 clients like Unilever and have a strong global presence in the US Netherlands and Australia In India we operate from Chandigarh and Delhi offering top-tier IT solutions to businesses worldwide Our team of skilled professionals is dedicated to driving innovation efficiency and digital transformation for our clients About the Role We are looking for a dynamic Marketing Strategy Executive to drive data-driven marketing initiatives build strong brand visibility and support the company s growth roadmap This role combines hands-on digital marketing execution with strategic planning performance analysis and cross-functional collaboration Key ResponsibilitiesMarketing Strategy Planning Develop and execute marketing strategies aligned with business goals Conduct market competitor and customer research to identify opportunities Build quarterly marketing plans across digital content and performance channels Digital Performance Marketing Plan run and optimize Meta Ads Google Ads Search Display Performance Max YouTube Conduct A B testing for ads landing pages and campaigns to improve performance Manage budgets track ROAS CAC and other KPIs SEO Website Management Work on on-page off-page SEO keyword research and optimization strategies Collaborate with content teams to ensure SEO-friendly content creation Monitor website analytics traffic and user behavior Analytics Reporting Use tools like Google Analytics Tag Manager Search Console Meta Business Suite to track results Create weekly monthly performance reports with actionable insights Recommend improvements for conversions and customer acquisition Content Communication Support content creation for blogs case studies social media and email marketing Maintain consistency in brand message and tone across platforms Cross-Functional Collaboration Work closely with sales design and development teams to align marketing goals Assist in product positioning messaging and go-to-market strategies Required Skills Qualifications Bachelor s degree in Marketing Business or related field 2-5 years of experience in digital marketing or marketing strategy IT industry preferred Strong knowledge of Meta Ads Facebook Ads ManagerGoogle AdsA B Testing CROSEO On-page Off-page Technical basics Google Analytics Search Console Tag ManagerKeyword Research Competitive Analysis Tools SEMrush Ahrefs preferred Strong analytical and problem-solving skills Ability to create and interpret reports using data Excellent communication and presentation skills Creative mindset with strong attention to detail Valuable to Have Experience with email marketing tools Mailchimp HubSpot etc Understanding of content marketing and social media strategy Basic knowledge of HTML CSS for minor SEO or website tweaks Familiarity with CRM toolsWhy Join Us Work with a fast-growing IT services company Opportunity to own end-to-end marketing initiatives Supportive and collaborative team environment Exposure to global clients and large-scale digital campaigns