Full Time Lucknow Competitive salary 3 opening Skills and Qualifications Required Skills Qualifications Proven experience in SEO on-page off-page SMO Solid knowledge of ranking algorithms Google updates and SEO tools Ability to create SEO-friendly content briefs Experience in social media optimization and trend analysis Basic understanding of WordPress and website CMS Excellent communication and analytical skills Candidates with experience in the education coaching sector will be preferred Role and Description We are hiring an experienced and result-oriented SEO Expert who will be responsible for improving Dhyeya IAS s online visibility search rankings website traffic and social media reach This role includes On-page SEO Off-page SEO Social Media SEO and daily coordination with the content and marketing team Key Responsibilities 1 On-Page SEO Perform detailed keyword research relevant to UPSC UPPSC exam preparation Optimize website pages blogs course pages and landing pages Improve site structure internal linking metadata title tags header tags and image optimization Work closely with the website content team for SEO-optimized articles and pages Ensure website speed mobile-friendliness and technical SEO hygiene 2 Off-Page SEO Build high-quality backlinks directory submissions and educational forums outreach Manage citations PR submissions and digital authority-building activities Monitor and improve domain authority DA page authority PA and spam score Develop strong SEO strategies to outrank competitors in education coaching sector 3 Social Media SEO Assist in daily social media posting Instagram Facebook YouTube LinkedIn Telegram Ensure every post follows SEO practices such as keyword-rich captions hashtags and content relevance Work with designers and video editors to publish search-friendly creative content Track post performance and improve reach organically 4 Analytics Reporting Track website performance through Google Analytics Search Console Ahrefs SEMrush etc Identify ranking opportunities and create weekly progress reports Provide actionable insights to improve website visibility and lead generation 5 Cross-Team Collaboration Work with marketing website development and content teams Support the academic team in optimizing test-series pages demo class updates new courses and announcements Maintain brand reputation and ensure all platforms follow SEO best practices