Job Summary BoCHE Apparels is looking for an experienced and dynamic GM - Sales to lead our sales strategy drive revenue growth and build a strong distribution network The ideal candidate must have deep knowledge of the apparel industry strong leadership skills and experience handling large sales teams across regions Key ResponsibilitiesSales Strategy Planning Develop and implement sales strategies to achieve monthly and annual revenue targets Analyse market trends competitor activities and customer insights to optimise sales planning Identify current opportunities channels and territories for business expansion Team Leadership Management Lead motivate and manage regional and area sales teams Set clear sales KPIs and ensure performance is tracked and achieved Conduct regular reviews training and skill development programs Channel Distribution Management Build and maintain strong distribution and retail networks Strengthen relationships with distributors wholesalers retailers and modern trade partners Ensure product availability visibility and market penetration in all assigned markets Operational Excellence Oversee sales forecasting budgeting and planning Coordinate closely with production logistics and marketing teams for smooth operations Ensure compliance with company policies pricing norms and credit control processes Market Development Lead initiatives for new product launches and promotions Conduct market visits regularly to understand customer behaviour and ensure strong retail execution Gather feedback to support product development and improvement Required Skills Qualifications 10 years of experience in apparel fashion garments industry Proven track record in handling state or national-level sales Strong team management and leadership capabilities Excellent communication negotiation and decision-making skills Ability to work under pressure and deliver results Proficiency in MS Office and sales reporting tools Preferred Qualifications Experience in growing apparel brands from early stages Strong distributor and retailer network Job Types Full-time Permanent Advantages Provident Fund Work Location In person