Job Responsibilities of a Social Media Marketing Manager1 Strategy Planning Develop and execute social media marketing strategies aligned with business goals Plan monthly content calendars for all platforms Identify target audience and choose the right platforms for brand promotion 2 Content Creation Management Oversee creation of engaging content graphics videos reels stories ads Ensure brand consistency in tone visuals and messaging Coordinate with designers photographers and influencers 3 Social Media Handling Manage daily posting scheduling and optimization across platforms Instagram Facebook YouTube LinkedIn X Pinterest etc Monitor real-time trends and integrate them into content Respond to comments messages and customer queries professionally 4 Performance Tracking Reporting Track and analyze KPIs such as reach engagement clicks followers and conversions Generate weekly monthly performance reports Use insights to improve future campaigns 5 Paid Advertising Campaigns Create and manage paid ad campaigns on Meta Google and other platforms Optimize ad performance to achieve ROAS leads and sales goals A B test creatives captions and audience segments 6 Community Building Growth Build an active engaged online community Run contests giveaways polls and UGC campaigns Engage with influencers and content creators for collaborations 7 Brand Reputation Management Maintain positive brand image across all platforms Handle negative comments feedback and online crises Monitor brand mentions and competitor activities 8 Collaboration Coordination Work closely with marketing sales and product teams Plan social media support for events launches promotions and campaigns 9 Trend Research Innovation Stay updated with latest social media trends tools and algorithm changes Implement recent strategies like reels hashtags influencer marketing etc 10 Lead Generation Conversion Drive traffic to website or landing pages Implement strategies that help boost sales inquiries and brand visibility Job Type Full-time Work Location In person

📌 Social Media Executive (West Bengal)
🏢 Dest India Private
📍 West Bengal