Job Information Date Opened 09 30 2025 Job Type Full time Industry Marketing Work Experience 4-5 years City Delhi State Province Delhi Country India Zip Postal Code 110044 About Us We are Kraftshala We are an online higher education institution committed to playing the long game of building a transformative skilling experience for the masses We call this Scaling with Soul Scaling with Soul to us means we always prioritise student outcomes- specifically our Placement Rate percentage of students placed - over other metrics such as number of enrolments or company valuation in the coming year This is of course easier said than done There are painful choices to be made at every stage from admissions to training to placements that wouldn t have been needed were we willing to give up on either of high quality or scale But in the long run we believe that our obsession over these student outcomes will earn Kraftshala the trust of Indian students their families recruiting companies and the broader ecosystem That s why we make each of our Placement Reports public capturing how many students are placed in each batch in what companies at what salaries etc We don t need to None of our competitors do though we d be happy to be proven wrong and have more educators join us Simply put we have tasted the benefits of an education model grounded in high quality paired with the transparency of student outcomes and now cannot imagine doing it any other way We are not the largest in terms of enrollments Not yet However we are proud to be one of the largest if not the largest already in terms of actual verifiable placements And in terms of Placement Rate the metric that matters most to us we are the absolute best in edtech In the last 4 5 years we have placed more than 2500 students with a Placement Rate of 94 and improving This is our long game- to Scale with Soul We invite you to join us for the play Funding Kraftshala is backed by number of eminent investors including Phanindra Sama and Sudhakar Pasupunuri co-founders at Redbus and early investors in unicorns like Unacademy Amit Kumar Agarwal Saurabh Garg and Akhil Gupta co-founders at Nobroker com the world s largest NoBrokerage Property Site and India s first realty startup unicorn Sujayathi Ali Co-founder at ShopUp and Voonik Doreswamy Nandkishore Former Fortune 100 CEO Head of Asia Oceania Africa for Nestle S A and Professor ISB Pallav Jain and Sarfaraz Khimani co-CEOs of Performics India s largest SEO performance marketing agencies What do we value the Kraftshala Kode Kraftshala is on a mission to become the largest career launchpad in the world Team Kraftshala is for the ambitious the forever-learners and most of all for those who live to add value to others In a world where education companies often lose sight of their core we aim to Scale with Soul to offer greater value to each stakeholder including our team everyday we get bigger Joining Kraftshala now means becoming part of a story still in its early chapters- one you ll help shape with your ideas actions and leadership Here are things we care for We seek a value-adding mindset in prospective team mates Folks who demonstrate a capacity to understand their users needs and are willing to go the extra mile to deliver on that fit right in We value problem solving skills We look at problems objectively work backwards from the user solve for root causes and optimise for their long-term good instead of our short-term gain We don t let processes or hierarchies get in the way of adding value We believe speed matters enormously in business We value people who move with urgency have a bias for action and are willing to take calculated risks in the face of uncertainty We look for people with high learning agility those truth seekers who pursue the best data ideas and solutions with rigour and open mindedness and are constantly working to become better today than yesterday We admire people with ambition courage to take on large goals We are seeking to build a team of self-starters who demonstrate high ownership We aim for consistency and reliability and expect the same from others Predictability just makes everyone s life a lot smoother We believe people who demonstrate candour with care are the most effective real open and direct in communication while still being highly empathetic We have learnt that Scaling with Soul requires frugality Resource constraints help sharpen focus and breed inventiveness We are practical optimists Our team strongly believes in a better future and takes joy and pride in the fact that we are playing our part to make that future a reality Role Description We are looking for a Growth Marketing Manager to drive Kraftshala s revenue growth through a mix of performance marketing and conversion optimization You will manage a medium-sized budget report to the Head of Marketing and work closely with Sales Product and Creative teams to maximize ROI from campaigns and funnels Time allocation 80 Growth Marketing Acquisition 20 Training Program Development Specific responsibilities will include Scaling up campaigns FB Google YouTube Display Metrics to measure CAC Enrolments New growth experiments channel discovery Metric to measure New channels activated tested Lead management scoring Metric to measure Lead quality score admissions feedback Acquisition journeys automation Metric to measure Lead to Enrolment Innovation product propositions Metric to measure Recent initiatives launched Training content development delivery Metric to measure Student ratings Monthly Outcomes Month 1 Audit existing campaigns funnels and tracking setups Establish baseline metrics for CAC ROAS and funnel drop-offs Launch 3-5 quick A B tests on creatives and user journeys Month 2 Reduce CAC by10 vs baseline through optimizations Implement structured testing roadmap ads copy funnel Build reporting dashboard for weekly marketing performance Deliver first training sessions and refine content based on feedback Month 3 Scale high-performing campaigns while maintaining CAC Deliver consistent ROAS Institutionalize experimentation playbook for marketing team Drive cross-functional projects with Sales lead quality and Product messaging Delivery high quality training for different modules Top Grading A-Player vs B-Player A-Player Runs disciplined experiments documents learnings and scales winners Anticipates issues with CAC or funnel leaks before they become problems Communicates proactively with the Head of Marketing and Sales on lead quality Builds repeatable systems dashboards testing frameworks Delivers high-quality training and learning outcomes B-Player Runs campaigns but with ad-hoc testing and weak documentation Spots issues only after performance drops significantly Works in silos missing collaboration with Sales Product Provides reports but without actionable insights Ideal Candidate Profile 2-5 years of experience in performance marketing growth roles We re not too fussed about the exact years of experience as that s just a proxy for your skill level which is what we really care for Past roles Growth Manager Performance Marketing Manager or similar in EdTech or other online consumer businesses Experience with Managing 20L month budgets across Meta Google LinkedIn Building dashboards and tracking systems GA4 Mixpanel Looker etc Conversion rate optimization tools Creative brief creation and driving improvements with creators Analytical experiment-driven systems thinker collaborative If you love marketing and would like to become an absolute expert this is as close to a dream role as you could get The learnings which you ll get through training speaking to experts on one hand and simplifying concepts for beginners on the other hand will enable you to run better campaigns which in turn will help you train better This virtuous loop will help you become a kickass marketing professional A question we d like to address upfront is what the career trajectory looks like for someone in this role There are 2 broad possibilities of what you could be doing 5 years from now If your sweet spot turns out to be the aspect of working with people in a more intimate fashion and helping them grow you can also specialize as a training expert and leader at Kraftshala If you end up enjoying the core activities of the growth more than the training piece you ll be a growth leader within Kraftshala who s focussed on helping us scale the platform Your role would be similar to a marketing leader in other consumer internet businesses albeit with greater knowledge and perspective due to your time training other professionals These are starting thoughts of course and any decision on a role is always a function of what a person wants matched with what the organization can offer at that time The great advantage of a company that s growing well like Kraftshala is that new opportunities open up frequently and our preference would always be to try to fill up newly created roles with candidates from within the organization What is the recruitment process As a small team it s imperative that we get to know each other before taking the leap We want to ensure you succeed in your role within our team Each conversation with us will last about 30-60 minutes and will be a mix of online and offline meetings Setting Expectations This will be a call to understand your profile briefly and share the details of the further selection process Technical Exercise This is a specific assessment designed to evaluate your fit for this role Conversations 1 and 2 This will be a call with our current marketing team wherein you can expect to be evaluated on your functional skills Conversation 3 A final conversation with one of our founders to ensure that there is a fit with the Kraftshala Kode Extending an offer If all goes well we will extend an offer mentioning the relevant details Location Delhi

📌 Growth Marketing Manager (New Delhi)
🏢 Kraftshala
📍 New Delhi