Attentive ai is a rapid-growing vertical SaaS firm funded by Peak XV Surge InfoEdge Vertex Ventures and Tenacity Ventures that provides innovative software solutions for the construction landscaping and paving industries in the US Canada Our mission is to help businesses in this space improve operations and grow revenue with our simple easy-to-use software platform - Beam AI Position Description Attentive ai is looking for a full time Assistant Manager Performance Marketing to drive performance marketing-led customer acquisition for its B2B SaaS platform Beam AI We are looking for a marketer with past experience in running performance marketing campaigns across paid channels The key KPIs for this position would be - improving demos booked and efficiency from paid channels This includes existing channels such as Google Ads Meta LinkedIn along with continuously building other new channels such as programmatic You ll report to the Head of Marketing and work closely with the rest of the marketing team to build campaigns that scale Roles Responsibilities Help strategize and execute on a performance marketing approach that supports demand gen and the organization s overarching business goals Establish Beam AI as a category leader in the preconstruction industry by helping meet and exceed assigned lead gen targets Build manage customer acquisition campaigns to drive revenue increase ROI and improve CTR CPA and Cost per Demo Booked - with continuous optimization and A B Testing Continuously improve on full lead-gen funnel from impressions to MQL to Demos Booked SAL - ensuring accuracy in tracking and attribution Forecast track spend for the upcoming month and entire quarter - aligned with quarterly revenue targets Be aligned with content and product marketing teams to ensure lead quality and lead volumes from paid marketing campaigns - by tailoring messaging ad assets Own dashboards to track conversions marketing spend CAC and other key metrics Work with the Head of Marketing and VP-Revenue to conduct regular reviews and report on key metrics KPIs and track month-on-month improvement areas Copywriting skills preferable particularly in creating ad copies Required Skills Experience 5-7 years of B2B SaaS Software marketing experience SaaS Preferred with experience in performance marketing and demand gen across channels Google LinkedIn Meta Reddit etc You must be fluent with data metrics measurement and analytics Good understanding of experimentation A B testing and incrementality Proven track record of building and scaling acquisition campaigns with a strong focus on ROI Experience in marketing to US-based businesses is a plus Experience with marketing automation and marketing management tools such as Google Analytics Semrush HubSpot etc Demonstrable ability to create excitement both internally within the organization and externally audience customers partners with engaging marketing campaigns Excellent Project Management skills and attention to detail You must have a growth mindset Why work with us Be part of a fast-scaling SaaS company in a high-impact underserved industry Shape product GTM with campaigns that actually influence buying decisions A culture that values creativity clarity and customer-first thinking Competitive compensation and the opportunity to grow with a global driven team