We are seeking a highly motivated and data-driven Performance Marketing Specialist to manage and optimize digital campaigns across various paid channels You will be responsible for driving user acquisition engagement and retention through measurable and ROI-focused strategies Key Responsibilities Plan execute and optimize paid marketing campaigns across platforms Google Ads Meta Ads LinkedIn TikTok etc Manage campaign budgets forecasts and ROI analysis Monitor and analyze campaign performance metrics CPC CPA ROAS CTR etc A B test ad creatives landing pages and audience targeting Collaborate with design content and product teams to improve performance outcomes Stay up to date with digital marketing trends and platform updates Prepare regular performance reports and insights for stakeholders Implement tracking tools GA4 GTM Facebook Pixel etc to ensure proper attribution Identify growth opportunities across new and existing channels Requirements 2-4 years of experience in performance digital marketing or a similar role Proven hands-on experience with ad platforms Google Ads Facebook Meta etc Strong analytical skills and proficiency in tools like Google Analytics Excel and Looker Data Studio Experience with bid strategies remarketing and conversion optimization Knowledge of SEO SEM and CRO best practices is a plus Familiarity with e-commerce or SaaS funnels is an advantage Excellent communication and project management skills Bachelor s degree in Marketing Business or related field Job Type Full time Pay 25 000 00 - 35 000 00 per month Work Location In person

📌 Performance Marketing Manager (Kerala)
🏢 VEZA TAXTECH PRIVATE
📍 Kerala