We are looking for a smart and passionate Senior Web Data Analyst who will analyse and interpret web data provide valuable insights to drive strategic decision-making for our digital initiatives Key Responsibilities Mine and analyse granular hit event level web product sales and digital marketing data Build Tableau dashboards to support product stakeholders Build Tableau data sources that can allow for self-serve usage of product and web data Build conversion funnels across multiple product lines to help product teams understand the complete customer journey Develop customer segmentation models and activation testing plans Work with data engineers to improve and maintain the customer360 and API data models by defining current feature requirements making improvements to taxonomy and identifying bug fixes Work with cross-functional teams BI Enterprise Data Warehouse Salesforce MOPS IT Product teams to gather and refine requirements for metrics and dashboards needed by product stakeholders Develop a good understanding of the business s model objectives issues and challenges by interacting and collaborating with leaders and stakeholders Key Skills Experience using Tableau Desktop Creator Adobe Analytics Amplitude Advanced SQL knowledge Experience with cookie-level advertising platform data Google Bing Epsilon LinkedIn Facebook etc and measuring demand generation KPIs ROAS CTRs Impressions MTA Attribution MMM Experience with cookie-level web product data and KPIs like usage conversion funnels bounce rates unique visitors sessions hits events pathing and journey optimization Experience with Customer Journey Analytics including mapping cross-channel touchpoints analyzing end-to-end user flows and identifying key moments that impact conversion Experience with designing A B Multivariate Lift testing and measurement for both digital and offline demand generation channels Experience gathering and refining requirements from business stakeholders Experience communicating dashboards and findings to both technical and non-technical audiences Nice to Have Experience using Python SciKit SQL Snowflake hit-level Adobe Analytics data product usage data Jupyter Notebooks Amazon SageMaker Airflow Github Proficiency with data mining mathematics and statistical analysis techniques Experience with predictive modelling techniques unsupervised supervised reinforcement causal inference machine learning techniques Experience with the following ML steps data prep choosing model feature creation and selection training evaluation parameter tuning making predictions Education and Experience B Tech or B E Computer Science Information Technology 5 years of experience as Web Data Analyst Proficiency in SQL Adobe Analytics is a must Analytical and Personal Skills Must have good logical reasoning and analytical skills Good Communication skills in English - both written and verbal Demonstrate Ownership and Accountability of their work Attention to details

📌 Senior Web Data Analyst (India)
🏢 Growexx
📍 India